REPOSITIONING ASIA pdf epub mobi txt 電子書下載 2024

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Kotler, Philip; Kartajaya, Hermawan

2000-8

244

$ 39.49

9780471846659

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发表于2024-06-28

REPOSITIONING ASIA epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

REPOSITIONING ASIA pdf epub mobi txt 電子書下載 2024

圖書描述

The Asian financial crisis has served as a catalyst for much-needed change, and made an urgent repositioning effort throughout the region critical. This text is intended to co-ordinate and guide such an effort. It provides a new model for the future of Asian business, one which extends the prospect of vital and sustainable growth to economies and companies which have struggled to survive in recent years. While the authors make reference to several macro-economic and national development concepts, their core analysis stems exclusively from the frameworks and principles of strategic marketing management. Their view is that a entire nation or even region can benefit just as much as a single company from using strategic management concepts to determine where it should be heading and how best to get there.

REPOSITIONING ASIA 下載 mobi epub pdf txt 電子書