From emerging technologies to changes in consumer tastes, tremendous opportunities and threats often begin as weak signals from the periphery. How good is your organization at sensing, interpreting, and acting on these signals? George S. Day and Paul J. H. Schoemaker call this capability peripheral vision??and their research shows that less than 20 percent of firms have developed it in sufficient capacity to remain competitive. In this book, they reveal a systematic process for developing peripheral vision and offer practical tools and strategies for building "vigilant organizations" that are constantly attuned to changes in the environment. Through detailed case studies ranging from LED lighting to low-carb foods to children??s dolls, the authors show how vigilant organizations win by: scoping widely and asking the right questions; scanning actively in the right places; interpreting what signals mean; probing carefully for more information; and acting wisely on signals before competitors do. This book will help your organization see farther to seize the opportunities and avoid the risks that come from the periphery.

乔治·S.戴是宾夕法尼亚大学沃顿商学院迈克技术创新中心的市场营销学教授。他的研究与教学方向是市场营销、技术创新的管理、战略规划、组织变革和全球市场的竞争战略。

在进入沃顿商学院之前，他曾经在斯坦福大学、瑞士洛桑国际管理学院和多伦多大学教书，而且也是营销科学研究院的执行总裁，这是一个由企业资助的研究机构。

保罗·J.H.休梅克是决策战略国际公司的创始人、董事长和首席执行官。同时他在沃顿商学院的迈克技术创新中心担任研究主任，主讲战略和决策制定。