For Ruben Toledo, fashion illustrator, author and Renaissance man, fashion is much more than a luxury commodity--it sells dreams by the yard, has magical powers, is clairvoyant and morphs at a moment's notice. Many would say the same of his drawings and designs, which the public knows best from his Style Dictionary and The Bombshell Manual of Style. Inside the fashion industry, Toledo is renowned for his editorial and advertising art, for his Pucci mannequin (the curvy and popular "Birdie") and collaborations with Todd Oldham, and for an overflowing portfolio of work done with his wife, the revered designer Isabel Toledo, with whom he runs Toledo Studio. This collection of over 150 drawings, watercolors and pen and ink portraits explores, with black humor and a sweetly cynical eye, the ever-changing landscape of fashion and the body language of style. Peek inside the workrooms of couture ateliers and bohemian studios, visit swanky temples of high fashion retail and witness the life and death of a trend. As a cabinet of curiosity, Fashionation offers the satirical observations of a lifetime, a highly personal look into Toledo's brain, unwrapping the layers of mystery and association that give fashion its enduring and enigmatic power. With an introduction by pop culture commentator Simon Doonan and essays by esteemed fashion curators Valerie Steele of FIT and the late Richard Martin of The Metropolitan Museum of Art, among others. Each of the 1000 copies is signed and numbered by Toledo.
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