Bank 3.0 pdf epub mobi txt 電子書下載 2025

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Brett King

Wiley

2012-12-26

396

USD 39.95

Hardcover

9781118589632

圖書標籤: 金融銀行互聯網金融 bank3.0 經濟支付客戶體驗策略

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发表于2025-01-22

Bank 3.0 epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2025

Bank 3.0 pdf epub mobi txt 電子書下載 2025

圖書描述

The first edition of BANK 2.0 took the financial services world by storm and became synonymous with disruptive customer behaviour, technology shift and new banking models. In BANK 3.0, Brett King looks at the latest trends that are redefining financial services and payments. From the global scramble for dominance of the mobile wallet, the expectations created by tablet computing, the operationalizing of the cloud and the explosion of social media he explores: - How Social Media has exposed pricing, over-regulation, outdated processes and poor policy, - How mobile technology is completely changing the context of banking, - How customer advocacy is killing traditional brand marketing, - The growth of the 'de-banked' consumer who doesn't need a bank at all; and- Why Banking is no longer a place you go, but something you do BANK 3.0 shows that the gap between customer and financial services players is rapidly growing, leaving massive opportunities for new, non-bank competitors to totally disrupt the industry.

Bank 3.0 下載 mobi epub pdf txt 電子書