圖書標籤: 競爭情報 competitive_intelligence 經濟學 安全 商業 爭 management intelligence
发表于2024-12-24
The Secret Language of Competitive Intelligence pdf epub mobi txt 電子書 下載 2024
THE ART OF SMART . . . how not to get blindsided by the competition
Your key competitor has a cost advantage and you can’t for the life of you figure out why or how.
• A new technology or competitor is on the horizon that will completely upset the applecart in your business
as Google is now doing in advertising and Wal-Mart has done in retailing.
• You think a key competitor may drastically drop prices or perhaps roll out a significant new product. What can you do to ascertain what their major moves will be?
Competitive intelligence, the ability to see through or stay ahead of your competition, is the unspoken, hidden key to success. It is the means to knowing a customer’s strategic thinking, a rival’s cost structure when making a bid, or a competitor’s new product plans. Much as in a game of chess, you must think many moves ahead of your rivals—exactly the advantage competitive intelligence can give you.
Leonard Fuld provides the tools to cut through the smoke screens and rumors that distort reality and shows:
• How to avoid becoming your own worst enemy by removing blinders that can hide a competitor’s threatening moves
• How to see your competitor’s vulnerability and take advantage of the easily exploitable opportunities it presents
• How to run a war game to anticipate a rival’s pricing moves, new product introduction, or distribution strategy, and even to avoid being surprised by new entrants who play by different rules altogether
For more than twenty-five years, Leonard Fuld has been developing groundbreaking ways for managers to stay two steps ahead of the competition, providing effective ways of finding out about pricing, new product rollouts, strategic alliances, outsourcing, and cost of operations. In The Secret Language of Competitive Intelligence he shows how to take data that is widely avail-able to everyone, think critically about it, and convert it into highly refined intelligence that leads to effective market-based decisions.
Table of Contents
DISRUPTIONS, DISTORTIONS, RUMORS, AND SMOKE SCREENS: Page 1
Just Another Day in the Office
Chapter 1 THE ART OF SMART: Page19
How Intelligence Insight Helps Win the Game of Risk and Reward
Chapter 2 REALITY BITES: Page 45
Remove the Blinders
Chapter 3 WILL GOOGLE BEAT MICROSOFT?: Page 69
Using War Games to See Three Moves Ahead
Chapter 4 MAKE ME INTO A PEPPERONI: Page 119
Seeing the Trees to Understand the Forest
Chapter 5 EARLY WARNING: Page 135
Getting Intelligence on Competitors That May Not Exist in a World That Has Not Arrived
Chapter 6 THE INTERNET HOUSE OF MIRRORS: Page 165
Seeing Through the Confusion to Gather Intelligence Gems
Chapter 7 COMPETITIVE FOG: Page 211
How Rothschild, Buffett, Walton, Dell, and Branson Saw Clearly and Others Did Not
Chapter 8 DAY TO DAY: Page 237
Integrating Intelligence with Your Work
Chapter 9 THE BIG UNANSWERED QUESTIONS: Page269
Notes 285
Acknowledgments 293
Index 297
竞争情报很多时候被忽悠得没了边,而一些IT公司偷梁换柱将爬虫+检索的数据搜集系统冠名为竞争情报系统,这又让不少人对竞争情报理念、方法的认识发生了偏移。 情报洞察永远来自敏锐的头脑,这是万世不变的真理。
評分“我写这本书的目的是要让任何从商的人都能学会使用情报。看透你的竞争对手没有单一的处方,也没有固定的公式。我宁愿用这些故事、例子和想法编织成一幅挂毯,挂毯中的每条织线都向你展示出了一个概念。” ——作者 没有意义的信息仅仅是信息,有意义的信息才称之为情...
評分“我写这本书的目的是要让任何从商的人都能学会使用情报。看透你的竞争对手没有单一的处方,也没有固定的公式。我宁愿用这些故事、例子和想法编织成一幅挂毯,挂毯中的每条织线都向你展示出了一个概念。” ——作者 没有意义的信息仅仅是信息,有意义的信息才称之为情...
評分“我写这本书的目的是要让任何从商的人都能学会使用情报。看透你的竞争对手没有单一的处方,也没有固定的公式。我宁愿用这些故事、例子和想法编织成一幅挂毯,挂毯中的每条织线都向你展示出了一个概念。” ——作者 没有意义的信息仅仅是信息,有意义的信息才称之为情...
評分竞争情报很多时候被忽悠得没了边,而一些IT公司偷梁换柱将爬虫+检索的数据搜集系统冠名为竞争情报系统,这又让不少人对竞争情报理念、方法的认识发生了偏移。 情报洞察永远来自敏锐的头脑,这是万世不变的真理。
The Secret Language of Competitive Intelligence pdf epub mobi txt 電子書 下載 2024