图书标签: 商业 原版 《财富》推荐75本书 技术和创新 《财富》杂志推荐的75本商业必读书 FORTUNE 金融商业 财富》杂志推荐的75本商业必读书
发表于2024-11-22
New and Improved pdf epub mobi txt 电子书 下载 2024
Featuring a new introduction by the author that considers the impact of technology and the electronic environment, this seminal history of mass marketing is an account of how the United States became the world's first and foremost consumer society.
Traces the emergence of standardized brand-name products for the mass market through corporate confrontations, shrewd financial agreements and inspirational sales programs.
Considering the roles of demographic change, advances in transportation and communication, and corporate culture, Tedlow illustrates the dynamics of competition by recounting the epic confrontations between Coke and Pepsi, Ford and GM, A&P and its rivals, and Sears and Montgomery Ward.
Richard S. Tedlow is the MBA Class of 1949 Professor of Business Administration at Harvard Business School, where he is a specialist in the history of business.
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New and Improved pdf epub mobi txt 电子书 下载 2024