酒店服务业绩效管理流程、指标、制度、表格

酒店服务业绩效管理流程、指标、制度、表格 pdf epub mobi txt 电子书 下载 2026

出版者:
作者:李佳林
出品人:
页数:281
译者:
出版时间:2012-8
价格:58.00元
装帧:
isbn号码:9787545414264
丛书系列:
图书标签:
  • 酒店管理
  • 酒店管理
  • 服务质量
  • 绩效管理
  • 流程优化
  • 指标体系
  • 制度建设
  • 表格模板
  • 运营管理
  • 客户满意度
  • 效率提升
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具体描述

《酒店服务业绩效管理-流程·指标·制度·表格(附盘)》,本书主要内容包括: 绩效管理体系设计 ; 制定绩效计划 ; 开展绩效管理培训 ; 绩效辅导 ; 绩效考核等。

《 hotel service excellence: optimizing performance through a robust framework》 Book Description This comprehensive guide delves into the multifaceted world of hotel service excellence, providing a detailed roadmap for achieving and sustaining superior performance in the competitive hospitality industry. It is designed for hotel owners, general managers, department heads, and aspiring hospitality professionals seeking to elevate their service standards and drive organizational success. The book is structured around a holistic approach, encompassing the critical elements necessary to build and maintain a high-performing hotel service operation. It moves beyond superficial customer satisfaction, aiming to foster a culture of genuine guest delight and operational efficiency. Key Content Areas: Foundational Principles of Hotel Service: The initial chapters lay the groundwork by exploring the core philosophies that underpin exceptional hotel service. This includes an in-depth examination of the guest journey, understanding diverse guest needs and expectations, and the psychological aspects of service delivery. It will cover the importance of empathy, personalized attention, and proactive problem-solving from the guest’s perspective. Discussions will also touch upon the evolution of guest expectations and the impact of technology on service delivery. Strategic Performance Management Framework: The book introduces a robust framework for managing service performance, moving beyond reactive measures to a proactive, strategic approach. This section will detail the process of aligning service objectives with the overall business strategy of the hotel. It will emphasize the creation of a clear vision for service excellence and the development of actionable strategies to achieve it. The interplay between different departments and their contribution to the overall service experience will be a key focus. Key Performance Indicators (KPIs) for Hotel Service: A significant portion of the book is dedicated to defining and implementing relevant KPIs for measuring and improving hotel service performance. This goes beyond standard metrics to encompass a more nuanced understanding of what truly drives guest satisfaction and loyalty. Guest Satisfaction Metrics: This includes detailed explanations of Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), Customer Effort Score (CES), and the methodology behind their effective implementation and interpretation. The nuances of collecting and analyzing feedback from various channels (online reviews, in-person surveys, comment cards) will be thoroughly explored. Operational Efficiency Metrics: The book will cover essential operational KPIs that directly impact service quality, such as room readiness time, response times to guest requests (e.g., room service, maintenance), food and beverage order accuracy, and checkout process efficiency. The correlation between operational efficiency and guest perception of service will be clearly articulated. Employee Performance Metrics: Recognizing that employees are the frontline of service, the book will detail how to measure and manage employee performance in relation to service delivery. This includes metrics related to staff responsiveness, problem-resolution skills, teamwork, and adherence to service standards. Financial Impact Metrics: The book will demonstrate how improved service performance translates into tangible financial benefits. This includes metrics such as revenue per available room (RevPAR), average daily rate (ADR), guest spending per stay, repeat guest rates, and the impact of positive reviews on booking conversion. Service Standards and Standard Operating Procedures (SOPs): The book emphasizes the critical role of clearly defined service standards and meticulously documented SOPs in ensuring consistency and quality. It will guide readers through the process of developing comprehensive SOPs for every guest touchpoint, from check-in to check-out, and for all operational areas (housekeeping, F&B, front desk, concierge, etc.). The importance of regular review and updates to these procedures will also be highlighted. Service Culture Development: Building a strong service culture is paramount for sustained excellence. This section will explore strategies for fostering a guest-centric mindset among all employees, regardless of their role. It will cover leadership’s role in modeling desired behaviors, effective communication strategies, employee empowerment, and the creation of an environment where service is everyone's responsibility. The impact of organizational values on service delivery will be a key theme. Training and Development Programs: The book provides practical guidance on designing and implementing effective training programs to equip staff with the skills and knowledge needed to deliver exceptional service. This includes onboarding programs, ongoing skills development, cross-training initiatives, and specific training on service recovery techniques. The importance of experiential learning and role-playing will be emphasized. Performance Monitoring and Continuous Improvement: This section focuses on establishing systems for continuous performance monitoring, feedback loops, and the implementation of improvement initiatives. It will discuss techniques for analyzing KPI data, identifying areas for enhancement, and implementing corrective actions. The concept of Kaizen and other continuous improvement methodologies will be explored in the context of hotel service. Service Recovery and Complaint Management: The book acknowledges that even the best operations can encounter service failures. It offers a strategic approach to service recovery, focusing on turning negative experiences into opportunities to build guest loyalty. This includes establishing clear protocols for handling complaints, empowering staff to resolve issues, and learning from every service failure to prevent recurrence. Technology and Innovation in Service Delivery: The impact of technology on enhancing service delivery will be discussed. This includes leveraging technology for personalized guest experiences, streamlining operations, and improving communication. Examples will include mobile check-in, in-room technology, guest feedback platforms, and operational management software. Benchmarking and Best Practices: The book encourages hotels to benchmark their performance against industry leaders and adopt best practices. It will provide insights into how to identify and implement successful strategies from other organizations to drive internal improvements. Target Audience: This book is an indispensable resource for anyone involved in hotel operations and management, including: Hotel General Managers and Operations Managers Department Heads (Front Office, Housekeeping, F&B, Concierge, etc.) Hotel Owners and Investors Hospitality Students and Educators Consultants in the hospitality industry By providing a detailed, actionable framework, this book empowers hotel professionals to move beyond mere operational efficiency and cultivate a truly exceptional service experience that drives guest satisfaction, loyalty, and ultimately, profitability. It equips readers with the knowledge and tools to build a sustainable culture of service excellence.

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这本书的书名虽然直接,但其内容却充满了智慧和深度。我从中看到了酒店业管理者在面临复杂管理挑战时,如何通过一套系统性的流程、科学的指标、严谨的制度和实用的表格,来构建一个高效、有活力的服务体系。我印象深刻的是,书中并没有教导如何“偷工减料”或者“敷衍了事”,而是始终围绕着“如何提供卓越的服务”这一核心目标。从细致入微的流程设计,到量化可衡量的绩效指标,再到规范有序的制度保障,以及直观易用的表格工具,这一切都是为了服务于最终的客户满意度和酒店的长期发展。这本书提供了一种“工匠精神”式的管理方法,强调细节,注重执行,力求在每一个环节都做到极致,从而塑造出酒店的核心竞争力。

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这本书不仅仅是在讲述一套管理方法,更是在传递一种“服务至上”的企业文化理念。我读到书中关于如何通过精细化的服务流程和严格的绩效管理,最终提升客户满意度和忠诚度。书中将每一个服务环节都视为与客户建立连接的机会,力求在每一个触点上都给客户留下美好的体验。我注意到,书中反复强调“以客户为中心”的原则,并将其渗透到流程、指标、制度和表格的每一个细节中。例如,在客户反馈收集的表格设计中,不仅仅是简单地询问客户的满意度,还鼓励收集客户的个性化需求和建议,以便酒店能够更精准地为客户提供服务。这种将企业文化理念转化为具体管理实践的做法,我认为是这本书最成功的之处,它能够真正地引领酒店管理者和员工,将提升服务品质作为共同的目标,并为此不懈努力。

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我对书中关于“数据驱动决策”的理念印象深刻。在信息爆炸的时代,如何有效地收集、分析和利用数据,是提升管理效能的关键。这本书在这一点上做得非常出色,它将各种表格和指标体系,有机地结合起来,形成了一个强大的数据分析平台。我了解到,书中不仅仅是罗列数据,更重要的是教导读者如何从数据中提炼有价值的信息,并以此来指导决策。例如,通过分析不同客房的入住率和满意度数据,酒店可以优化客房的定价策略和清洁排班。通过分析客户投诉的类型和频率,酒店可以找出服务中的薄弱环节,并进行针对性的改进。这种以数据为依据的决策方式,能够最大程度地减少管理中的盲目性,提高决策的科学性和有效性。

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“表格”在现代管理中,是信息记录、数据分析和沟通协作的重要载体。这本书将“表格”作为其绩效管理体系的重要组成部分,其设计理念和应用方式让我印象深刻。我看到书中提供了大量的实用表格范例,涵盖了从日常运营记录、客房检查、员工排班,到客户反馈收集、绩效评估、培训需求分析等方方面面。这些表格的设计,不仅考虑到了数据的完整性和准确性,更注重数据的易读性和可操作性。例如,书中关于“客房清洁检查表”的设计,细致到每一个清洁点,并且附带了评分标准,这样可以确保清洁质量的统一性。同时,书中也强调了如何利用这些表格所收集的数据,进行深入的分析,从而发现管理中的薄弱环节,并提出改进措施。这种将具体工具与宏观管理相结合的方式,使得整套绩效管理体系更加落地,易于执行,也更容易被一线员工所接受和理解。

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“制度”在任何组织中都扮演着至关重要的角色,它规范了行为,明确了责任,是企业得以健康、可持续发展的基石。这本书在“制度”部分,让我看到了酒店业管理上的严谨与规范。它不仅仅是制定一些基本的规章制度,而是围绕着服务流程和绩效指标,构建了一套完整的制度体系。我特别欣赏书中关于“服务质量标准制度”、“客户投诉处理制度”、“员工培训与发展制度”、“奖惩激励制度”等方面的详细阐述。这些制度并非一成、僵化的条条框框,而是具备一定的灵活性,能够适应市场变化和客户需求的变化。书中强调了制度的执行力,以及如何通过制度来保障服务流程的顺利进行和绩效目标的达成。例如,在客户投诉处理制度中,书中不仅明确了处理流程和时限,还强调了对一线员工的授权,以及如何将投诉处理转化为提升服务质量的机会。这种将制度与服务、与员工赋权紧密结合的做法,我认为是酒店业管理的一大亮点。

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我最近偶然间接触到了《酒店服务业绩效管理流程、指标、制度、表格》这本书,尽管我并非酒店行业的从业者,但出于对精细化管理和组织效能提升的兴趣,我还是深入阅读了这本书。初拿到书,就被它务实且直击核心的书名所吸引。我一直认为,任何一个行业的成功,都离不开一套行之有效的管理体系,而酒店业,作为服务业的代表,其对服务质量和客户体验的依赖更是无与伦比。这本书似乎就提供了一套系统性的解决方案,从流程设计到指标量化,再到制度保障和表格工具,环环相扣,构成了一个完整的闭环。 读完这本书,我最深刻的感受是它对“流程”的重视。在我的认知里,流程是组织运作的骨骼,是效率的保证,也是服务标准化的基础。书中详细阐述了酒店服务各个环节的流程设计,比如前台接待、客房服务、餐饮服务、客户投诉处理等,每一个流程都力求做到细致入微,甚至对每一个动作、每一句话语都给出了指导性的建议。我特别留意到,书中不仅仅是罗列流程,更强调了流程的优化和创新,如何通过流程的再造来提升效率,减少浪费,最终达到客户满意度的最大化。例如,在客房服务流程中,书中提出的“标准化清洁流程”和“个性化增值服务流程”相结合的设计,就让我眼前一亮。前者确保了基础服务的质量和一致性,后者则为酒店提供了差异化竞争的优势,让每一个客人都能感受到被重视和被满足。这种对细节的把控,对于一个追求卓越的酒店来说,是至关重要的。

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在阅读过程中,我特别关注了书中关于“持续改进”的理念。酒店业是一个快速变化的行业,客户的需求也在不断升级。因此,一套有效的绩效管理体系,必须具备自我更新和迭代的能力。这本书在这方面的内容,体现了其前瞻性和实用性。我注意到,书中不仅介绍了如何通过数据分析来发现问题,更重要的是,它提供了一套系统的“改进周期”和“反馈机制”。例如,书中关于“定期绩效评审会议”和“客户意见反馈处理流程”的描述,就能够帮助酒店管理者及时发现管理中的不足,并迅速做出调整。这种将“改进”视为一项持续性的工作,而不是一次性的项目,是保证酒店服务长期处于行业领先地位的关键。

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坦白说,我最初拿到这本书时,对于“酒店服务业绩效管理”这个话题并没有特别深入的了解。然而,在阅读过程中,我逐渐被书中严谨的逻辑、清晰的结构和丰富的案例所吸引。它不仅仅是一本关于酒店管理的工具书,更是一本关于如何进行精细化管理、提升组织效能的思想启迪之作。书中关于流程优化、绩效驱动、制度保障和表格应用的设计,完全可以借鉴到其他服务性行业,甚至是非服务性行业。我尤其欣赏书中倡导的“以人为本”的管理理念,无论是对客户,还是对员工,都充满了关怀和尊重,并通过一套科学的管理体系,将这种理念落到实处。这本书为我打开了一个新的视角,让我认识到,在任何领域,只有将管理做得足够细致、足够科学、足够人性化,才能真正赢得成功。

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我对于书中关于“员工赋权”的讨论,感到尤为欣慰。在服务业中,一线员工是直接与客户接触的群体,他们的工作状态和能力直接影响着客户的体验。这本书并没有仅仅将员工视为执行者,而是强调了赋权的重要性,让他们拥有一定的自主权来处理客户的疑问和投诉,从而提高服务效率和客户满意度。我了解到,书中提出的“员工能力模型”和“授权清单”,能够帮助酒店管理者清晰地认识到一线员工所需具备的核心能力,并给予他们相应的培训和支持。同时,书中也强调了如何通过绩效评估和激励机制,来鼓励员工积极主动地为客户提供卓越的服务。这种既有明确的指导,又给予员工适当空间的做法,我认为是实现高效服务和员工激励的平衡之道。

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我一直对如何衡量和提升“绩效”这件事深感兴趣,而这本书在这方面的内容,无疑是我阅读的最大收获之一。书中提出的“指标”体系,并非空泛的理论,而是紧密结合酒店业的实际特点,设计了一系列可量化、可追踪、可比较的绩效指标。我注意到,这些指标涵盖了从运营效率、成本控制到客户满意度、员工敬业度等多个维度,形成了一个多层次、全方位的评价体系。比如,书中提出的“客房入住率”、“平均房价”、“客户回头率”、“客房清洁满意度评分”、“员工流失率”等等,这些都是非常具体且具有指导意义的指标。更重要的是,书中还详细阐述了如何收集、分析和应用这些数据,如何利用绩效数据来驱动决策,发现问题,改进管理。我了解到,仅仅设置指标是不够的,关键在于如何将指标与员工的日常工作相结合,让每个员工都理解自己的工作对整体绩效的影响,从而激发他们的工作积极性和主动性。书中关于“绩效反馈机制”和“绩效改进计划”的论述,更是将绩效管理落到了实处,避免了流于形式。

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