Now available in paperback, this bestselling book presents a new framework for understanding the dynamic forces at work in human affairs-not only in business, but also in personal lives, education, and even geopolitics. Focusing on cutting-edge leadership, management systems, processes, procedures, and techniques, Spiral Dynamics synthesizes changes such as increasing cultural diversity, powerful new social responsibility initiatives, and the arrival of a truly global marketplace.Ideal for managers, consultants, and strategists, this inspiring book adds power and precision to the understanding of human value systems and twenty-first century leadership. It draws UK biologist Richard Dawkins' concept of "memes" and Clare W. Grave's 'Level of Existance Theory' to lay out a very specific toolkit for managing the deepest differences in people. The authors' concept of MEMES represents a new element in the "Science of Memetics" and why ideas resonate or not. Spiral Dynamics demonstrates how, by applying the right tools at a base level rather than to surface symptoms, any bright, curious human being can begin, quite simply, to change their world.