Services Marketing (5th Edition) pdf epub mobi txt 电子书 下载 2024


Services Marketing (5th Edition)

简体网页||繁体网页
Christopher Lovelock
Prentice Hall
2003-11-07
0
USD 146.70
Hardcover
9780131138650

图书标签: 學術  商业   


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发表于2024-09-19

Services Marketing (5th Edition) epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Services Marketing (5th Edition) epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Services Marketing (5th Edition) pdf epub mobi txt 电子书 下载 2024



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Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Fifth Edition reinforces practical management applications through numerous boxed examples, eight up-to-date readings from leading thinkers in the field, and 15 recent cases. For professionals with a career in marketing, service-oriented industries, corporate communication, advertising, and/or public relations.

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