<UL><LI> Thousands of people inquire about and buy a competitor to this book each year. </LI> <LI> Unique layout compared to the competition! Text is on the left page with illustration on facing page. A cover flap can cover the illustration's labels for easy self-testing. </LI> <LI> Up-to-date information covers the latest findings. </LI> <LI> Available now! </LI></UL> </P>

Acknowledging the difficulty many readers have when first attempting to learn about the brain's psychological functions, the authors of A Colorful Introduction to the Human Brain have created a book that makes the fascinating world of brain psychology research accessible to readers with little or no background in neuroscience. Readers learn the material in several steps. First they read through the introduction and definitions on the left page; then they color the illustration on the facing page; and finally they use the special cover flap to conceal the illustration labels while checking their knowledge, until they feel they have completely learned the material. Review exercises at the end of each chapter provide an opportunity for self-assessment, with answers provided at the end of the book. </P>

John Pinel, a professor of biopsychology at the University of British Columbia, is an award-winning teacher and the author of over 200 scientific articles. However, he is best known for his reader-oriented writing. His clear concise introductions to behavioral neuroscience have inspired, enthralled, and amused a generation of students and lay people.