Nestlé pdf epub mobi txt 电子书 下载 2024


Nestlé

简体网页||繁体网页
Friedhelm Schwarz
Key Porter Books
2002-05-01
0
USD 22.95
Hardcover
9781552634189

图书标签: 社会科学  Nestle  Foodacademic   


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发表于2024-11-19

Nestlé epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Nestlé epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Nestlé pdf epub mobi txt 电子书 下载 2024



图书描述

Among the worlds major multinational corporations, Nestl is in a unique situation. While its presence is felt around the world and its products sell successfully, relatively little is known about its history, business practices and current corporate structure. In Nestl: The Secrets of Food, Trust and Globalization, author Friedhelm Schwarz offers an insightful, informative history of one of the worlds largest multinationalsfrom the companys formation in 1866 to the baby food scandal of the 1980s, from founding fathers to current CEO Helmut Maucher. Readers will learn about the companys organization and business practices, its successful globalization, and its efforts to diversify. Discussions of genetically altered food, world hunger, and doing business in the third world are also included. Chapters include: - The Unknown Giant - Nestles World - A Corporate Recipe for Success - Leadership Philosophy - The Brands - The Future of Food and Nutrition - A Question of Taste With its objective, comprehensive approach, Nestl stands as an important contribution to the business history genre.

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