Author, journalist, cultural commentator and intellectual adventurer, Malcolm Gladwell was born in 1963 in England to a Jamacian mother and an English mathematician father. He grew up in Canada and graduated with a degree in history from the University of Toronto in 1984. From 1987 to 1996, he was a reporter for the Washington Post, first as a science writer and then as New York City bureau chief. Since 1996, he has been a staff writer for the New Yorker magazine. His curiosity and breadth of interests are shown in New Yorker articles ranging over a wide array of subjects including early childhood development and the flu, not to mention hair dye, shopping and what it takes to be cool. His phenomenal bestseller The Tipping Point captured the world's attention with its theory that a curiosity small change can have unforeseen effects, and the phrase has become part of our language, used by writers, politicians and business people everywhere to describe cultural trends and strange phenomena.
In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"-filtering the very few factors that matter from an overwhelming number of variables.
书中举了很多有意思的例子,从Getty博物馆中的一个假文物,到如何在15分钟之内判断一对夫妇在未来的15年内是否会离婚,到汽车销售商如何通过避免潜意识思维而获得更多销售额。很多东西都会让你一开始感到有些吃惊,而仔细想想又很make sense。 才看到一半,所以还不能写读后...
評分外国人写书常常陷于两个极端,要么太学术化,看不懂,太多的数据和理论;要么长篇累牍的例子,厚厚一本书下来,其实要说明的观点就那么几个。 《blink》这本书显然就属于后一种类型,这样的书并不难读,很多例子,如果你有兴趣也可以看得津津有味。但从拿到这本书的时候,我就...
評分“在时光凝冻的那一刻,”《裸体午餐》中威廉•巴勒斯如是说“人人都看到了每把叉子顶端叉住了什么东西。” 格拉德威尔的第二部作品无疑是探究这凝冻时光的初始,相比处女作《引爆点》纯理性辩证之干练,《眨眼之间》有了种詹姆斯邦德式的叙事风味。而这种“跟着007直觉走...
評分原以为这本书像它的副标题那样,是阐述如何通过训练掌握Blink的能力..... 结果,只是一大堆资料的堆砌。 整本书仅仅告诉了我们以下几个观点: 1.Blink是存在的 2.有时候,Blink可以有很高的正确率 3.Blink也会蒙蔽我们的双眼,偏见产生了 4.解读他人的思想存在一套技巧 但是...
評分这本是看Malcolm Gladwell的Tipping Point,Outlier之后的第三本书。还是一如既往的喜爱这位作者。如同作者在Afterwords里面说的:“和Tipping Point相比,这本书更像是一个对了解人思维的探险式的尝试……”换句话说,从结构和理论上,这本书有很多粗糙并有待待研磨的部分。但...
For those who are interested in Psychology.
评分Full of trivia, very readable...
评分what do you want to say actually?
评分實在是心理學裏一門更玄乎的分支瞭。
评分unconscious thinking. 幫助我們認識到下潛在的一些bias。事實的確也是這樣發生的:kouros什麼都對but就是有些不對;通過thin slice夫妻的錶情預測是否可以白頭;snap decision;Pual Van Riper有時候多餘的信息反倒使我們做瞭錯誤的決定;並不是每個人都像真的專傢一樣可以意識到細微的差彆;mind reading。讀者還是很客觀的。Blink也可以理解為understanding。現實還是需要在combine rational analysis之後再做齣instinctive judgement。when wife asks for credit the doomed divorce spouse wouldn't give it
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