Online Consumer Psychology pdf epub mobi txt 電子書下載 2024

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Haugtvedt, Curtis P. (EDT)/ Machleit, Karen A. (EDT)/ Yalch, Richard F. (EDT)

Lawrence Erlbaum

2005-01-13

576

USD 54.95

Paperback

9780805851557

圖書標籤: 用戶體驗 CB

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发表于2024-11-24

Online Consumer Psychology epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Online Consumer Psychology pdf epub mobi txt 電子書下載 2024

圖書描述

Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments. Broken into six sections, this book: focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum; examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks; provides readers with reasons why consumers customize products and the benefits of customization; discusses the psychological effects of site design; asks the question of whether the Internet empowers consumers to make better decisions; and discusses research tools that can be used online.

Online Consumer Psychology 下載 mobi epub pdf txt 電子書