Convergence Culture pdf epub mobi txt 电子书下载 2024

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Henry Jenkins

NYU Press

2006-08-01

336

USD 30.00

Hardcover

9780814742815

图书标签: 传播学新媒体 HenryJenkins 文化研究 new_media communication newmedia web2.0

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"Convergence Culture" maps a new territory: where old and new media intersect, where grassroots and corporate media collide, where the power of the media producer, and the power of the consumer interact in unpredictable ways. Henry Jenkins, one of America's most respected media analysts, delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge. He takes us into the secret world of "Survivor Spoilers", where avid internet users pool their knowledge to unearth the show's secrets before they are revealed on the air. He introduces us to young Harry Potter fans who are writing their own Hogwarts tales, while executives at Warner Brothers struggle for control of their franchise. He shows us how "The Matrix" has pushed transmedia storytelling to new levels, creating a fictional world where consumers track down bits of the story across multiple media channels. Jenkins argues that struggles over convergence will redefine the face of American popular culture. Industry leaders see opportunities to direct content across many channels to increase revenue and broaden markets. At the same time, consumers envision a liberated public sphere, free of network controls, in a decentralized media environment. Sometimes corporate and grassroots efforts reinforce each other, creating closer, more rewarding relations between media producers and consumers. Sometimes these two forces are at war. Jenkins provides a riveting introduction to the world where every story gets told and every brand gets sold across multiple media platforms. He explains the cultural shift that is occurring as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children.

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Skimmed it. How convergence of mass media concentration and the technology-enabled bottom-up grassroots distributive power facilitates new forms of participatory culture. Henry Jenkins is a real optimist.

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美国文化研究普遍过分乐观，但对参与式文化与民主政治的鼓吹某种程度上确实会与现实有积极的互动，就像Lawrence Lessig对CC的鼓吹，就像James Carey对PJ的褒奖，都对美国社会现实有很大的影响。相比冷峻的旁观者，行动者必须乐观过头。

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读了 Conclusion：Democratizing Television？The Politics of Participation

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6 photoshop for democracy: the new relationship between politics and popular culture

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写的深入浅出，让人很有收获的一本书

读后感

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詹金斯在《融合文化》一书中提出了二十一世纪媒介发展的一个新趋势：“新旧媒体碰撞，草根媒体和公司化大媒体交织，媒体制作人和媒体消费者权力相互作用。”，而其中最明显的特点之一是“横跨多种媒体的内容流动”。尽管在《融合文化》2006年出版时，这种媒介融合的趋势仅有如...

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融合文化：新媒体和旧媒体的冲突地带亨利·詹金斯一、概括作者认为融合更多的代表一种文化变迁，不同于麦克卢汉关注点在技术上，作者的关注点在社会/文化方面。本书讨论了媒体融合、参与文化和集体智慧三个概念之间的关系作者从不同角度，通过真人秀节目、电影的粉丝再创作...

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Book Review: Henry Jenkins: Convergence Culture Henry Jenkins, the Founder and Director of the Comparative Media Studies Program at MIT, attempts to explain changing media needs in his book: Convergence Culture, which published in 2006. The book aspi...

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Convergence Culture pdf epub mobi txt 电子书下载 2024