圖書標籤: 美國 商業 食品 可口可樂 曆史 經濟 文化 財經
发表于2024-12-27
For God, Country, and Coca-Cola pdf epub mobi txt 電子書 下載 2024
Now fully updated, the classic account of how a bottle of sweetened caramel-colored soda water became synonymous with American capitalism
For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company-and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world-this is business history at its best: in fact, "The Real Thing."
[美]馬剋·彭德格拉斯特
美國新聞記者、獨立學者,畢業於哈佛大學。
美國科學作傢協會、環境記者協會和佛濛特州作傢協會的成員。
非營利性組織“國傢理性與正義中心”管理委員會的成員。
代錶作有《不尋常的戰場》和《記憶的犧牲品》。
一直是可口可乐的FANS...一直认为可口可乐就是美国的象征..看了这本书,才知道原来可口可乐经历过那么多风雨...值得一看...!
評分刚看到这本书的名字时,怀着强烈的兴趣想要去读这本书。但这本书作者的写作水平,或者说是翻译水平,让我真的没法仔细读下去。整本书过于平铺直叙,一本好的传记,应该在告诉读者事实的前提下,将作者自己对这个人或者这个公司的理解添加进去,同时这也是一本好的传记所应该包...
評分You'll know: 1. How it becomes a great brand 2. How the leaders made the great decision 3. How the business works 4. How to build up a great brand 5. How to make the marketing campaign This is a book about your belief, your dream. Come on!
評分You'll know: 1. How it becomes a great brand 2. How the leaders made the great decision 3. How the business works 4. How to build up a great brand 5. How to make the marketing campaign This is a book about your belief, your dream. Come on!
評分For God, Country, and Coca-Cola pdf epub mobi txt 電子書 下載 2024