He’s an American legend， a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity， newsmaker， and a man many had urged to run for president.The son of Italian immigrants， Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president， only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didn’t get mad， he got even. He led a battle for Chrysler’s survival that made his name a symbol of integrity， know-how， and guts for millions of Americans.In his classic hard-hitting style， he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Ford’s reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didn’t know how to cash the check.From the Trade Paperback edition.
具体描述
读后感
很多书讲了很好的内容，但不够生动；很多书够生动，但内容实在不怎么样，艾科卡这本自传两者兼得，把非常精彩的内容讲得深入浅出实不多见。我先把其中的骨架抽出来，算是有用的东东，但有趣的内容还要看原文才有感觉。 艾科卡的父辈是第一代意大利移民，相信美国梦，成长过程...
评分learned a lot how to survive in a really bad situation , how to compete as No.3 in the market. the part how he turned around Chrysler is a bit thin, get the government loan credit and get the k-car out, that's it? only if the book has double the pages!
评分这本书再次让我找到了舍不得放下的感觉。在老师的推荐下，自己拿到这本书后一口气把它读完了，在回寝的路上放佛自己经历的一次人生。我始终相信自己让自己有一种感受人生的书必定是一部非常不错的书籍。这是一个真实的故事，并且书的作者也是书中的主人公。这本自传讲述了他自...
评分忘记哪里看来的，反正就说该书的作者很牛，还是本畅销书。还跟销售有关，所以在学校借了。 下面，复述下内容：主人公是个意大利移民，毕业后以推销汽车为生。在福特做到了很高的位置，却突然被老板辞退。于是转任克莱斯勒的高管，通过有效管理，将其业绩扭亏为盈，勘称业内的...
评分learned a lot how to survive in a really bad situation , how to compete as No.3 in the market. the part how he turned around Chrysler is a bit thin, get the government loan credit and get the k-car out, that's it? only if the book has double the pages!
用户评价
show horse~~~不过还是很强大
评分show horse~~~不过还是很强大
评分show horse~~~不过还是很强大
评分show horse~~~不过还是很强大
评分show horse~~~不过还是很强大
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