Co-Opetition pdf epub mobi txt 电子书 下载 2025
拜瑞·J.内勒巴夫
美国耶鲁管理学院教授。他的第一步著作《战略思维》是现在美国商业学院普遍采用的一本教科书。同时内勒巴夫先生又是一位非常优秀的咨询专家，他把博弈论应用到为财富五百强客户提供的服务和反托拉斯诉讼之中。
亚当·M.布兰登勃格
美国哈佛商学院教授，博弈论交流学会副主席。布兰登勃格先生出生于英国，1986年毕业于英国剑桥大学丘吉尔商学院，获得经济学博士学位。布兰登勃格先生为IBM公司、默克公司和施乐公司提供过咨询服务。
- 策略
- Strategy
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- Competitive_Corporate_Strategy
- economics
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- 谈判
The game of business changes constantly. So should your business strategy.
When a business strategy is so new in design, a new word must be coined to capture its value. Such is the case with co-opetition, a method that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high-profit means of leveraging business relationships.
The Harvard Business School's Adam M. Brandenburger and the Yale School of Management's Barry J. Nalebuff, scholars and consultants, have developed a five-part business strategy that shows how to do more than play the game of business. It shows how you can change the game of business for maximum benefit.
Though often compared to games like chess and poker, business is different. To win at chess or poker, someone has to lose. In business, long-term profitability doesn't require others to fail. And in business, people are free to change the rules, the players, the boundaries, the game itself. Intel, Nintendo, American Express, NutraSweet, American Airlines and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. By telling stories of these companies, and formulating strategies based on the science of game theory, Brandenburger and Nalebuff have created a book that's insightful and instructive for managers eager to move their companies into a new mindset.
Co-opetition will revolutionize the way you play the game of business.
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你并不需要灭掉别人的灯光以使自己的明亮。 商业的战略既反映了战争的艺术，也反映了和平的艺术。既考虑竞争，也考虑合作、互补。 价值链图 互补性 计算机软件与硬件，铺路与汽车产业，汽车与保险。 互补者：互补性产品的提供者 竞争者：如果顾客在同时拥有你和其他参与者的产...
评分《合作竞争》| 溶溶夜解读 本书的两位作者都具备国际顶级学府学术研究和企业管理咨询的双重背景。一位是美国耶鲁管理学院的资深教授拜瑞·J.内勒巴夫，他的著作《战略思维》是美国商业学院普遍采用的教科书，而他同时又为财富五百强客户提供咨询服务。 另一位作者是美国哈佛商...
评分《合作竞争》| 溶溶夜解读 本书的两位作者都具备国际顶级学府学术研究和企业管理咨询的双重背景。一位是美国耶鲁管理学院的资深教授拜瑞·J.内勒巴夫，他的著作《战略思维》是美国商业学院普遍采用的教科书，而他同时又为财富五百强客户提供咨询服务。 另一位作者是美国哈佛商...
评分前言中第一句话说道： “There's nothing so practical as a good theory. A good theory confirms the conventional wisdom that 'less is more'. A good theory does less because it doesn't give answers. At the same time, it does a lot more because it helps people ...
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