Co-Opetition pdf epub mobi txt 电子书 下载 2024


Co-Opetition

简体网页||繁体网页
Adam M. Brandenburger
Currency
1996-05-01
0
USD 24.95
Hardcover
9780385479493

图书标签: 策略  Strategy  管理  businessModel  Competitive_Corporate_Strategy  economics  Finance  谈判   


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发表于2024-05-19

Co-Opetition epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Co-Opetition epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Co-Opetition pdf epub mobi txt 电子书 下载 2024



图书描述

The game of business changes constantly. So should your business strategy.

When a business strategy is so new in design, a new word must be coined to capture its value. Such is the case with co-opetition, a method that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high-profit means of leveraging business relationships.

The Harvard Business School's Adam M. Brandenburger and the Yale School of Management's Barry J. Nalebuff, scholars and consultants, have developed a five-part business strategy that shows how to do more than play the game of business. It shows how you can change the game of business for maximum benefit.

Though often compared to games like chess and poker, business is different. To win at chess or poker, someone has to lose. In business, long-term profitability doesn't require others to fail. And in business, people are free to change the rules, the players, the boundaries, the game itself. Intel, Nintendo, American Express, NutraSweet, American Airlines and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. By telling stories of these companies, and formulating strategies based on the science of game theory, Brandenburger and Nalebuff have created a book that's insightful and instructive for managers eager to move their companies into a new mindset.

Co-opetition will revolutionize the way you play the game of business.

Co-Opetition 下载 mobi epub pdf txt 电子书

著者简介

拜瑞·J.内勒巴夫

美国耶鲁管理学院教授。他的第一步著作《战略思维》是现在美国商业学院普遍采用的一本教科书。同时内勒巴夫先生又是一位非常优秀的咨询专家,他把博弈论应用到为财富五百强客户提供的服务和反托拉斯诉讼之中。

亚当·M.布兰登勃格

美国哈佛商学院教授,博弈论交流学会副主席。布兰登勃格先生出生于英国,1986年毕业于英国剑桥大学丘吉尔商学院,获得经济学博士学位。布兰登勃格先生为IBM公司、默克公司和施乐公司提供过咨询服务。


图书目录


Co-Opetition pdf epub mobi txt 电子书 下载
想要找书就要到 小哈图书下载中心
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用户评价

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读后感

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《合作竞争》| 溶溶夜解读 本书的两位作者都具备国际顶级学府学术研究和企业管理咨询的双重背景。一位是美国耶鲁管理学院的资深教授拜瑞·J.内勒巴夫,他的著作《战略思维》是美国商业学院普遍采用的教科书,而他同时又为财富五百强客户提供咨询服务。 另一位作者是美国哈佛商...  

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从微观经济角度提供strategy的mind toolset。 “Co-opetition” + mankiw的书http://www.douban.com/subject/1869144/ + "Microeconomics:Behavior, Institutions, and Evolution" http://www.douban.com/subject/1958530/ 对于manager而言,微观经济的体系基本完成  

评分

从微观经济角度提供strategy的mind toolset。 “Co-opetition” + mankiw的书http://www.douban.com/subject/1869144/ + "Microeconomics:Behavior, Institutions, and Evolution" http://www.douban.com/subject/1958530/ 对于manager而言,微观经济的体系基本完成  

评分

从微观经济角度提供strategy的mind toolset。 “Co-opetition” + mankiw的书http://www.douban.com/subject/1869144/ + "Microeconomics:Behavior, Institutions, and Evolution" http://www.douban.com/subject/1958530/ 对于manager而言,微观经济的体系基本完成  

评分

从微观经济角度提供strategy的mind toolset。 “Co-opetition” + mankiw的书http://www.douban.com/subject/1869144/ + "Microeconomics:Behavior, Institutions, and Evolution" http://www.douban.com/subject/1958530/ 对于manager而言,微观经济的体系基本完成  

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Co-Opetition pdf epub mobi txt 电子书 下载 2024


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