Principles of Advertising pdf epub mobi txt 电子书下载 2024

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Monle Lee

Haworth Press

1999-11

USD 44.95

Hardcover

9780789006158

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发表于2024-07-02

Principles of Advertising epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Principles of Advertising pdf epub mobi txt 电子书下载 2024

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Discover a textbook that provides undergraduate or graduate students with a general introduction to the fast-changing field of contemporary advertising. Principles of Advertising: A Global Perspective brings together the business and communication aspects of advertising by balancing research and strategy with the creative and critical concerns of advertising. With a foreword by Don E. Schultz, a leading advertising consultant and professor at Northwestern University, this essential guide discusses new theories, new technologies, well-known advertising campaigns, and cultural considerations for advertising in foreign markets to give students current and proven information on the changing world of advertising.

Principles of Advertising 下载 mobi epub pdf txt 电子书