Corporate Social Responsibility pdf epub mobi txt 电子书下载 2024

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Philip Kotler

John Wiley & Sons

2004-12-13

307

USD 29.95

Hardcover

9780471476115

图书标签: CSR 經濟學管理社會學教材国有企业倫理學企業

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发表于2024-11-23

Corporate Social Responsibility epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Corporate Social Responsibility pdf epub mobi txt 电子书下载 2024

图书描述

Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.

Corporate Social Responsibility 下载 mobi epub pdf txt 电子书