Marketing Research 7E pdf epub mobi txt 电子书下载 2024

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David A. Aaker V. Kumar

未定义出版社

2000-1

317

131.00元

9789971513894

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发表于2024-04-24

Marketing Research 7E epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Marketing Research 7E pdf epub mobi txt 电子书下载 2024

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Transform a world of marketing data into strategic advantage In a world exploding with marketing data, there's one text that keeps pace with the latest tools, applications, and developments in marketing research. Now in its Seventh Edition, Aaker, Kumar, and Day's Marketing Research shows future managers and researchers when marketing research can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret and apply the results. The authors take readers step by step through the entire marketing research process, describing the most advanced and current methodologies. Reflecting emerging trends and changes in the marketplace, this new edition has been completely revised, updated, and enhanced。

Marketing Research 7E 下载 mobi epub pdf txt 电子书