图书标签: 社会学 Naomi Logo Klein 左 No NOLOG Creative
发表于2024-11-22
No Logo pdf epub mobi txt 电子书 下载 2024
With a new Afterword to the 2002 edition. No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing—and the powerful potential of a growing activist sect that will surely alter the course of the 21st century. First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement.
As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe—witness today’s schoolbooks, superstores, sporting arenas, and brand-name synergy—a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald’s workers are risking their jobs to join the Teamsters, and how “culture jammers” utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in “Joe Chemo” for “Joe Camel”).
No Logo will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing.
“This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable.”—Naomi Klein, from her Introduction
娜欧米·克莱恩(Naomi Klein),1970年生于加拿大蒙特利尔,记者、畅销书作家、社会活动家、反全球化分子、电影制片人,以其对全球化的批判闻名于世。昔日是迷恋名牌的美少女,今日成为反思品牌文明最深刻、最重要的文化观察者。走访跨国企业在欧美、亚洲、非洲各地的作为,写成《NO LOGO》一书,引起全球广泛回响。
她被《泰晤士报》誉为“可能是三十五岁以下对世界最具影响力的人士”,《纽约时报》亦成她“隐然是北美左派运动的代表”。在大卫·赫尔曼的《全球公共知识分子排行榜》中,克莱恩排行第11位,在世界公共知识分子中占有相当重要的地位。作者2007年所著《休克主义:灾难资本主义的兴起》一书,对新自由主义和芝加哥学派发起最有力的挑战,2009年赢得了首届华威奖,再次赢得巨大的声誉。
作者是个journalist,加拿大人,年轻漂亮。书中描述了无所不在的Logo(No choice, no space),和全球化下的sweatshop,失业和短期工(No job),和最后反Logo反全球化的一些行为。作者本身是比较anti全球化的。耐克的swoosh和麦当劳的golden arches是她的着手点。
评分作者是个journalist,加拿大人,年轻漂亮。书中描述了无所不在的Logo(No choice, no space),和全球化下的sweatshop,失业和短期工(No job),和最后反Logo反全球化的一些行为。作者本身是比较anti全球化的。耐克的swoosh和麦当劳的golden arches是她的着手点。
评分作者是个journalist,加拿大人,年轻漂亮。书中描述了无所不在的Logo(No choice, no space),和全球化下的sweatshop,失业和短期工(No job),和最后反Logo反全球化的一些行为。作者本身是比较anti全球化的。耐克的swoosh和麦当劳的golden arches是她的着手点。
评分作者是个journalist,加拿大人,年轻漂亮。书中描述了无所不在的Logo(No choice, no space),和全球化下的sweatshop,失业和短期工(No job),和最后反Logo反全球化的一些行为。作者本身是比较anti全球化的。耐克的swoosh和麦当劳的golden arches是她的着手点。
评分作者是个journalist,加拿大人,年轻漂亮。书中描述了无所不在的Logo(No choice, no space),和全球化下的sweatshop,失业和短期工(No job),和最后反Logo反全球化的一些行为。作者本身是比较anti全球化的。耐克的swoosh和麦当劳的golden arches是她的着手点。
当然有些地方确实有用,如提到一个企业集团,拥有广泛的产品谱系,最后整合成品牌与市场导向的上市公司。和我们有些国企面临的情况一模一样。
评分 评分当然有些地方确实有用,如提到一个企业集团,拥有广泛的产品谱系,最后整合成品牌与市场导向的上市公司。和我们有些国企面临的情况一模一样。
评分昨天看了经济学人中文版的一篇报道,中国核武测试夺取19万人生命,一时间眼泪想要掉下来。之前只看过那些美丽的影像:年轻的生命相互拥抱雀跃,背后是浩瀚沙漠上空腾起的巨大的蘑菇云。那蘑菇云像是被净化了,与广岛上空腾起的不同,没有伤害,只有自豪与自尊。现在我知道了,4...
No Logo pdf epub mobi txt 电子书 下载 2024