2kilo of KesselsKramer pdf epub mobi txt 电子书下载 2024

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Kesselskramer

PIE Books

2005-7-1

880

GBP 47.00

Paperback

9784894444317

图书标签: 创意广告荷兰阿姆斯特丹 KesselsKramer dsgn Graphic_design Book_design

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发表于2024-12-28

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2kilo of KesselsKramer pdf epub mobi txt 电子书下载 2024

图书描述

A unique book planned and designed entirely by the author—a brick-like volume weighing exactly 2 kilograms—encapsulates the company’s philosophy and distinctive flavor, as well as offers a physical pun on the name of the firm. It includes the works of the last ten years created by the agency, ranging from a collection of T-shirts, magazines, books, music videos, and advertising campaigns, to a documentary film about the world’s two lowest-ranking national soccer teams created just before World Cup 2002. A selection of the concepts and campaigns produced for such global clients as Diesel, Nike, and Heineken are included along with their self-published magazines, business card designs, and more. It is a superb way to see how this small agency from Amsterdam became a heavyweight in the world of advertising. The unprecedented concept and design was awarded the silver prize at the Leipzig International Best-Designed Book Exhibition, 2007. Go to the gym, then try and lift 2 kilo of KesselsKramer!

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2kilo of KesselsKramer pdf epub mobi txt 电子书下载

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这是荷兰的广告公司KesselsKramer的作品集，日英双语，为日本的出版社引进的书籍。全书以作品集为主，涵盖了KesselsKramer公司从1996年成立以来针对各种品牌、事件所做的市场、战略和传播方案，涉及品牌包括：Diesel、Channel 5 UK、喜力啤酒、绝对伏特加等知名品牌。本书的装订方式为锁线胶装，虽然尺寸偏长，但仍不影响完全展开。封面卡纸棕黑双色印刷，覆哑膜，十分朴实。本书的亮点正如书名“2千克”所体现的，正是大约2千克的重量。内页的页码编排按照重量计算，并且在最后的统计页面计算出各服务品牌的“重量”（比例）。翻阅作品页的时候，页码“重量”逐渐减少，提示着读者还有多少“重量”的作品在后面等着翻阅。

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