With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications All companies, large and small, know that reaching customers directly and influencing - and being influenced by - them is essential to success. "Blog Marketing" shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders. 'Blogs will soon become a staple in the information diet of every serious businessperson ...Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions' - John Battelle, Business 2.0.
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太多不知所云的行銷口吻
评分太多不知所云的行銷口吻
评分在06年看过这本书，算是启发我对网络营销的书。因为市场变得太快了，这本书经不起时间的考验，现在应该挺outdated了。
评分太多不知所云的行銷口吻
评分在06年看过这本书，算是启发我对网络营销的书。因为市场变得太快了，这本书经不起时间的考验，现在应该挺outdated了。
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