具體描述
This revolutionary business guide explains how the power of entrepreneurship can be harnessed by individuals, organizations, and entire countries to compete and thrive in the twenty-first century. Examining the four fundamental practices of the world's great entrepreneurs, the author provides simple and proven strategies for creating and implementing business plans on all levels, from the mission statement to day-to-day organization practices. The book gives timely advice not only to individual entrepreneurs, but also explains how entrepreneurial culture can be developed and fostered in corporate and governmental settings. Chapters show decision-makers ways to facilitate high-speed innovation, free the genius of the average worker, translate job satisfaction into high-quality production, and cultivate customer satisfaction and loyalty. An incisive treatise on the principles of entrepreneurship, this book belongs on the desk of any executive, manager, government leader, economic planner, or individual who wants to survive in today's global economy.
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