Influence

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Harvard Business Review lists Dr. Cialdini’s research in “Breakthrough Ideas for Today’s Business Agenda.” Influence has been listed on the “New York Times Business Best Seller List.”

Fortune Magazine lists Influence in their “75 Smartest Business Books.” CEO Read lists Influence in their “100 Best Business Books of All Time.”

Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.

His books including, Influence, are the result of decades of peer-reviewed research on why people comply with requests. Influence has sold over 3 million copies, is a New York Times Bestseller and has been published in over 30 languages. His co-authored books include Yes! and The Small Big. His newest book, Pre-Suasion: A Revolutionary Way to Influence and Persuade, is the result of many years of scientific research combined with Cialdini’s engaging style to make each chapter memorable and meaningful. It will be released on September 6th, 2016.

Because of the world-wide recognition of Dr. Cialdini’s cutting edge scientific research and his ethical business and policy applications, he is frequently regarded as the “Godfather of influence.”

Dr. Cialdini received his Ph.D from the University of North Carolina and post doctoral training from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University. Currently, Dr Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.

Dr. Cialdini is CEO and President of INFLUENCE AT WORK; focusing on ethical influence training, corporate keynote programs, and the CMCT (Cialdini Method Certified Trainer) program.

Dr. Cialdini’s clients include such organizations as Google, Microsoft, Cisco Systems, Bayer, Coca Cola, KPMG, AstraZeneca, Ericsson, Kodak, Merrill Lynch, Nationwide Insurance, Pfizer, AAA, Northern Trust, IBM, Prudential, The Mayo Clinic, GlaxoSmithKline, Harvard University – Kennedy School, The Weather Channel, the United States Department of Justice, and NATO.

出版者:Collins
作者:Robert B. Cialdini
出品人:
頁數:336
译者:
出版時間:1993-7-15
價格:USD 15.95
裝幀:Paperback
isbn號碼:9780688128166
叢書系列:
圖書標籤:
  • 心理學 
  • psychology 
  • 原版 
  • 必讀 
  • 心理 
  •  
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Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

具體描述

讀後感

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最近重读了《影响力》,这至少是第三遍或第四遍读它了,在读过诸多行为心理学,社会心理学书籍之后,这次重读对书中列举的各种例子和试验背后的心理因素了如指掌,深感又拉近了与当初西奥迪尼写这本书时境地的距离。好书就是这样的牛逼,你知道作者的境界在那里,但你却只能通...  

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此书个人认为囊括了心理学营销学人际交往术。。不可不看!以下总结的素私以为的本书精华,其余书本内容大多是举例或扩展论述某点,或为通识,不包含于本书摘中: 影响力的武器一切都应该尽可能地简单,但不要太简单。---阿尔伯特·爱因斯坦 找到那个我们可以控制的“哗哗”...  

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生活处处有值得思考的地方,也需要去思考。做一个思想独立的人,不落入生活中有心人布下的陷阱。我感觉从与非亲密友好关系的人正面接触那一瞬间开始就应该启动思考的开关。我们并不以过多的心思去估量别人,但请允许我们尽可能地理性。 然而友好亲密的关系也是常常被人利用的...  

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首先我得说明,我不是一个那么容易上当的人。中国移动常常给我打电话说有什么免费活动,我都是一概拒绝的。在街上遇到乞丐,我从来不给钱。有次遇到一个手段高明一点的:两个穿着时髦的女生站在路边把我叫住了,当她们说第一句话的时候,我就走了。她们说的是“我们是从新疆来...  

用戶評價

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Case studies were simply hilarious.

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Case studies were simply hilarious.

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Case studies were simply hilarious.

评分

Case studies were simply hilarious.

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Case studies were simply hilarious.

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