具体描述
Book Description
In The Disney Way: Harnessing the Management Secrets of Disney in Your Company, Bill Capodagli and Lynn Jackson, Fortune 100 consultants with clients throughout the world, examine Disney's business philosophy and explain how it can be used in any company to achieve superior team-work, creativity, and innovation. The authors introduce four principles - Dream, Believe, Dare, and Do - and reveal how these ideas drive the ten principles that are at the heart of every Disney strategy. Each principle is then examined in detail by illustrating the principle at work at Disney as well as at other successful companies.
In this book, you'll learn how to give every member of your organization the chance to dream, and tap into the creativity those dreams embody; treat your customers like guests; build long-term relationships with key suppliers and partners; dare to take calculated risks in order to bring innovative ideas to fruition; and align long-term vision with short-term execution.
Walt Disney inspired generations with his creative genius and shrewd business acumen. While delighting us with the magic of Mickey Mouse, he also introduced corporate America to some innovative and brilliant new ways of doing business. And as everyone knows, the Disney companies have grown beyond anything even Walt himself could have imagined. Now, this practical, hands-on book takes an in-depth look at Disney's business philosophy and the principles behind it, demonstrating how today's managers can successfully apply them and bring a little Disney magic to their own business-no matter what it is.
From Booklist
Two years ago, consultant Tom Connellan used Disney as a model in his Inside the Magic Kingdom: Seven Keys to Disney's Success. Whereas Connellan focused on customer service, Capodagli and Jackson hold up Disney as a standard for its management methods and corporate culture. Like Connellan, these two authors are enchanted by the "Disney magic." In neither case did the Walt Disney Company provide sponsorship or even cooperate with the authors. Capodagli and Jackson are consultants who use the Disney model in their work. They have distilled the essence of Disney into the exhortation "Dream! Believe! Dare! Do!" and they identify 10 beliefs that "are at the heart of the Disney methodology." Interwoven throughout their book are examples of how they have successfully applied this credo in their work with other companies. Their primary, recurring illustration is that of their work with a successful restructuring at Whirlpool and the building of its Global No-Frost Team.
David Rouse
Book Description
"I dream, I test my dreams against my beliefs, I dare to take risks, and I execute my vision to make those dreams come true." -Walt Disney. Walt Disney's dreams, beliefs, and daring gave birth to captivating characters, thrilling theme park attractions, and breathtaking tales that have inspired the imaginations of generations of children and adults. Disney also launched an entertainment and marketing empire whose influence is felt around the world, and whose success provides a model of business excellence that can guide any company. Each principle is then examined in detail by illustrating the principle at work at Disney as well as at other successful companies.
Capodagli and Jackson have spent their careers studying Disney and teaching this unique management method to others. As consultants to companies ranging from Illinois Power to Bristol-Myers Squibb and Whirlpool, they have used the Disney principles again and again, and have seen them yield startling performance improvements. They have distilled this wisdom in THE DISNEY WAY. In this book, you'll learn how to: Give every member of your organization the chance to dream, and tap into the creativity those dreams embody; Treat your customers like guests; Build long-term relationships with key suppliers and partners; Dare to take calculated risks in order to bring innovative ideas to fruition; Align long-term vision with short-term execution. And more. No fairy dust. No magic wands. No wishing on a star. Just sound, effective management principles that stem from Walt Disney's values, vision, and philosophy. Lists of questions to ask and actions to take, along with real-life examples, will help you adapt the Disney Way to suit your company's needs. From the hiring and training of employees to the realization of a creative concept to exceptional customer service, every aspect of the Walt Disney Company is linked to Walt Disney's vision.
Book Description
Height (mm) 233 Width (mm) 154
作者简介
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坦白说，我对《THE Disney Way》的兴趣，更多地源于我对“创造力”的好奇。迪士尼之所以能够成为今天的迪士尼，绝对离不开其源源不断的创造力。我希望这本书能够提供一些关于迪士尼如何激发团队创造力，如何鼓励创新，如何打破常规的见解。我很好奇，在这样一个庞大的公司里，他们是如何保持每一个项目的独特性和新鲜感，又是如何让那些天马行空的想象力得以落地生根，最终变成触动人心的作品。这本书会不会分享一些迪士尼内部的创意工作坊、故事构思过程，甚至是一些失败的尝试和从中吸取的教训？我希望能看到一些具体的案例，了解那些经典的迪士尼角色是如何被孕育出来的，那些动人的故事情节是如何被精心打磨的。作为一名对艺术和创意工作抱有极大热情的人，我渴望从《THE Disney Way》中找到一些能够点燃我灵感的火花，学习一些关于如何突破自我，如何保持对未知的好奇心和探索欲的方法。我期待这本书能够给我带来一种“哇！”的惊喜感，让我看到创意是如何运作，又是如何能够创造出超越想象的价值。
评分在我看来，迪士尼最大的魅力在于它能够触动人心，能够引发共鸣，能够将一种积极、乐观的情感传递给全世界。《THE Disney Way》这个书名，让我觉得这本书可能不仅仅是一本关于商业或者娱乐的书，它可能是在探讨一种“迪士尼式”的乐观精神，一种如何看待世界，如何与人相处的方式。我很好奇，迪士尼是如何在各种故事和角色中，传递那些关于爱、勇气、友情、梦想的普世价值，又是如何让这些价值成为其品牌的核心 DNA。这本书会不会分享一些迪士尼如何通过其作品，去教育和启发下一代，去引导他们拥有善良的心灵和追逐梦想的勇气？我希望能够从中看到一些关于迪士尼如何平衡商业利益与社会责任的思考，以及它如何通过其影响力，为世界带来积极的改变。作为一名对教育和个人成长有所关注的读者，我期待《THE Disney Way》能够给我带来一种心灵的触动，让我不仅仅看到一个成功的商业案例，更能感受到其中蕴含的深刻人文关怀和积极的生活哲学。
评分我一直觉得，迪士尼不仅仅是一个娱乐品牌，更是一种生活方式，一种传递快乐和希望的理念。《THE Disney Way》这个名字，就让我联想到它可能不仅仅是讲故事，更是在分享一种经营哲学，一种服务精神，一种让平凡生活变得不那么平凡的艺术。我个人对那些能将情感融入商业运作的模式非常感兴趣，而迪士尼无疑是其中的翘楚。我希望这本书能深入剖析迪士尼是如何在追求商业成功的同时，始终保持其独特的品牌 DNA，是如何在各种挑战和变革中，依然能够持续地为人们带来惊喜和感动。书中是否会探讨迪士尼是如何塑造其强大的品牌文化，如何通过细致入微的服务，让每一位游客，无论是在主题乐园还是在观看动画片时，都能感受到那种被照顾、被重视的温暖？我猜想，这会是一本非常注重细节的书，它可能不会流于表面，而是会去探究那些隐藏在成功背后的深刻洞察，比如迪士尼是如何理解人性的需求，如何创造能够触动人心的体验。作为一名渴望在自己的领域找到创新灵感的读者，我期待从《THE Disney Way》中获得一些实实在在的借鉴和启发，学习如何将“魔法”转化为一种可以复制和推广的模式。
评分这本书的封面设计就让人眼前一亮，充满了迪士尼标志性的温暖与梦幻感，我一直是个忠实的迪士尼迷，从小到大，从动画片到主题乐园，都留下了我无数美好的回忆。所以我对《THE Disney Way》这本书的期待值可以说是非常高了。我希望它能带领我回顾那些经典的迪士尼瞬间，重温那些让我感动、让我欢笑的角色和故事，也许还能找到一些我小时候不曾察觉的细节和寓意。我尤其期待书中能否深入挖掘那些迪士尼动画电影背后的创作故事，比如每一帧画面的精雕细琢，每一个角色的性格塑造，以及那些耳熟能详的旋律是如何诞生的。我猜想，这本书可能也会讲述迪士尼从一个小小的动画工作室，如何一步步发展成为全球娱乐巨头的历程，这其中肯定充满了智慧和挑战。作为读者，我渴望在字里行间感受到那种“魔法”是如何被创造出来的，以及它为何能跨越时代，触动不同年龄层的人们的心。我想象中，这本书会是一次充满 nostalgia 和启发的旅程，让我再次沉浸在迪士尼的奇妙世界里，并且或许能从中获得一些新的感悟，去理解它经久不衰的魅力所在。
评分我一直对“用户体验”这个概念非常着迷，而迪士尼在这方面无疑是行业的标杆。从踏入迪士尼乐园的那一刻起，你就仿佛进入了一个完全不同的世界，每一个细节都被精心设计，每一个互动都充满了惊喜。《THE Disney Way》这个书名，让我觉得它可能会深入探讨迪士尼是如何做到这一点，是如何让每一个用户，无论老少，都能拥有一次难忘的体验。我猜想，书中会分享很多关于迪士尼如何从用户视角出发，去思考每一个环节的设计，如何通过科技与人文的结合，去创造出超越期待的服务。比如，他们是如何在细节之处体现人性化的关怀，又是如何通过故事化的叙事，让一个简单的游乐设施也变得生动有趣。我渴望了解迪士尼是如何在“服务”的背后，注入“魔法”，让每一次的互动都成为一次美好的回忆。作为一名在服务行业工作的人，我希望能从这本书中学习到一些关于如何提升用户满意度，如何打造极致用户体验的宝贵经验。我期待《THE Disney Way》能够给我带来一种“原来是这样！”的顿悟，让我看到“用心”的力量，是如何创造出如此令人称赞的成果。
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