图书标签: 商业 管理 技术 成长 思维
发表于2024-11-25
Built to Last pdf epub mobi txt 电子书 下载 2024
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"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies." So write Jim Collins and Jerry Porras in this groundbreaking book that shatters myths, provides new insights, and gives practical guidance to those who would like to build landmark companies that stand the test of time. Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies -- they have an average age of nearly one hundred years and have outperformed the general stock market by a factor of fifteen since 1926 -- and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: "What makes the truly exceptional companies different from other companies?" What separates General Electric, 3M, Merck, Wal-Mart, Hewlett-Packard, Walt Disney, and Philip Morris from their rivals? How, for example, did Procter & Gamble, which began life substantially behind rival Colgate, eventually prevail as the premier institution in its industry? How was Motorola able to move from a humble battery repair business into integrated circuits and cellular communications, while Zenith never became dominant in anything other than TVs? How did Boeing unseat McDonnell Douglas as the world's best commercial aircraft company -- what did Boeing have that McDonnell Douglas lacked? By answering such questions, Collins and Porras go beyond the incessant barrage of management buzzwords and fads of the day to discover timeless qualities that have consistently distinguished out-standing companies. They also provide inspiration to all executives and entrepreneurs by destroying the false but widely accepted idea that only charismatic visionary leaders can build visionary companies. Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond.
Jim Collins has authored or co-authored four books, including Built to Last and Good to Great. Driven by a relentless curiosity, Jim began his research and teaching career on the faculty of Stanford’s Graduate School of Business, where he received the Distinguished Teaching Award. In 1996, he returned to his hometown of Boulder, Colorado, to found his management laboratory, where he conducts research and works with leaders in the corporate and social sectors. More about Jim and his works can be found at his e-teaching site, where he has assembled articles, audio clips, a recommended reading list, discussion guide, tools, and other information. The site is designed to be a place for students to study and learn.
前几日读《互联网时代品牌十诫》,作者引用柳传志的话给了我一些启发,柳传志说过,没有成功的企业,只有时代的企业。读这短短十四个字,使我的心情久久不能平复。 互联网时代的变化太快,以至于一些企业,稍不留神就会轰然倒塌。诺基亚卖给微软时,其总裁说了句话,在场所有诺...
评分 评分看到豆瓣书评里有很多管理学的学生读过这本书,的确,这本书也是我的管理学原理老师推荐的。读这本书,最好也需要一点点管理学基础,尽管这是一本商业畅销书,但作者之一吉姆•柯林斯曾是斯坦福大学商学院教授,写作自然充满学术科研气息,而且书中还有一些管理学的...
评分 评分看到豆瓣书评里有很多管理学的学生读过这本书,的确,这本书也是我的管理学原理老师推荐的。读这本书,最好也需要一点点管理学基础,尽管这是一本商业畅销书,但作者之一吉姆•柯林斯曾是斯坦福大学商学院教授,写作自然充满学术科研气息,而且书中还有一些管理学的...
Built to Last pdf epub mobi txt 电子书 下载 2024