Pro Logo pdf epub mobi txt 電子書下載 2024

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Michel Chevalier

Palgrave Macmillan

2004-03-04

288

USD 53.00

Hardcover

9781403918253

圖書標籤: marketing

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发表于2024-12-27

Pro Logo epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Pro Logo pdf epub mobi txt 電子書下載 2024

圖書描述

The authors of this book are top executives in the luxury goods industry. In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of brand nature and history and highlights the importance of semiotics in the management of brand identity. In summary they argue that brands cannot be held responsible for the imperfections and excesses of the worldwide economic and political systems, but that they can be signs of excellence and differentiation and vectors of values which favour multicultural understanding and put people in a position to generate progress.

Pro Logo 下載 mobi epub pdf txt 電子書