Product Leadership Pathways to Profitable Innovation pdf epub mobi txt 电子书下载 2024

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Cooper, Robert G.

Perseus

2005-1

304

218.00元

HRD

9780465014330

图书标签: 经理管理 webdesign

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发表于2024-06-02

Product Leadership Pathways to Profitable Innovation epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Product Leadership Pathways to Profitable Innovation pdf epub mobi txt 电子书下载 2024

图书描述

As we learned from New Coke, Pets.com, Apple's original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won't save a product that somehow isn't right. Robert Cooper is the world's leading expert on making sure your new-product introductions are more like Apple's iPods and less like Newton's. Cooper invented what's called the "stage-gate" process of new-product development-a process used by 60% of all businesses today. For this second edition Cooper has completed a major new study-the largest study of product development practices and results ever undertaken. He analyzed thousands of new success and failures from hundreds of companies, with a particular emphasis on high-technology products and services. Product Leadership won't just tell you what things are helpful to your company's success. Now it will tell you how and how much they help.

Product Leadership Pathways to Profitable Innovation 下载 mobi epub pdf txt 电子书