In "The End of Big", Internet pioneer and Harvard Kennedy School lecturer Nicco Mele draws on nearly twenty years of experience to explore the consequences of revolutionary technology. Our ability to connect instantly, constantly, and globally is altering the exercise of power with dramatic speed. Governments, corporations, centres of knowledge, and expertise are eroding before the power of the individual. It can be good in some cases, but as Mele reveals, the promise of the Internet comes with a troubling downside. Unless we exercise deliberate moral choice over the design and use of technologies, Mele says, we doom ourselves to a future that tramples human values, renders social structures chaotic, and destroys rather than enhances freedom. Both hopeful and alarming, thought-provoking and passionately-argued, "The End of Big" is an important book about our present - and our future.

尼克•梅勒（Nicco Mele），在亚洲长大，在马来西亚上高中，毕业于弗吉尼亚州威廉和玛丽学院（the College of William and Mary），哈佛肯尼迪行政学院（Harvard's Kennedy School of Government）副教授。他是政治竞选的数字化世界专家，一度为霍华德•迪恩的竞选团体担任互联网业务主任，在2004年大选中为奥巴马阵营的参议院选举出力。他是回声（EchoDitto）公司的创始人和主管，领导互联网咨询公司的潮流，跟财富五百强企业、非盈利性机构和个人一起工作。这些机构包括：克林顿基金会；谷歌公司、塞拉俱乐部（美国环保组织）、绿色和平和其他许多组织。梅勒定期评论互联网、政治和社会变化。他最近经常在CNN（美国有线电视新闻网）、《华尔街杂志》（the Wall Street Journal）、BBC（英国广播公司）和NPR（全国公共广播电台）上露面。