Copywriting pdf epub mobi txt 电子书下载 2024

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Shaw, Mark

2012-10

240

$ 28.19

9781780670003

图书标签: Writing 设计营销广告 advertising English 英语英文原版

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发表于2024-12-28

Copywriting epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Copywriting pdf epub mobi txt 电子书下载 2024

图书描述

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, and company magazines and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, "Copywriting, Second Edition" takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.

Copywriting 下载 mobi epub pdf txt 电子书