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From John Robbins, a new edition of the classic that awakened the conscience of a nation. Since the 1987 publication of Diet for a New America, beef consumption in the United States has fallen a remarkable 19%. While many forces are contributing to this dramatic shift in our habits, Diet for a New America is considered to be one of the most important. Diet for a New America is a startling examination of the food we currently buy and eat in the United States, and the astounding moral, economic, and emotional price we pay for it.

In Section I, John Robbins takes an extraordinary look at our dependence on animals for food and the inhumane conditions under which these animals are raised. It becomes clear that the price we pay for our eating habits is measured in the suffering of animals, a suffering so extreme and needless that it disrupts our very place in the web of life.

Section II challenges the belief that consuming meat is a requirement for health by pointing our the vastly increased rate of disease caused by pesticides, hormones, additives, and other chemicals now a routine part of our food production. The author shows us that the high health risk is unnecessary, and that the production, preparation, and consumption of food can once again be a healthy process.

In Section III, Robbins looks at the global implications of a meat-based diet and concludes that the consumption of the resources necessary to produce meat is a major factor in our ecological crisis.

Diet for a New America is the single most eloquent argument for a vegetarian lifestyle ever published. Eloquently, evocatively, and entertainingly written, it is a cant put down book guaranteed to amaze, infuriate, but ultimately educate and empower the reader. A pivotal book nominated for the Pulitzer Prize for Non-Fiction in 1987.

John Robbins is the bestselling author of Voices of the Food Revolution, No Happy Cows, Diet for a New America, and many other landmark works. He is founder of EarthSave International and the co-founder and co-host of the 100,000+ member Food Revolution Network, http://foodrevolution.org.

Robbins' books also include THE NEW GOOD LIFE: Living Better Than Ever in an Age of Less, HEALTHY AT 100: The Scientifically Proven Secrets of the World's Healthiest and Longest-Lived Peoples, THE AWAKENED HEART: Meditations on Finding Harmony in a Changing World, and RECLAIMING OUR HEALTH: Exploding the Medical Myth and Embracing the Source of True Healing.

Robbins' work has been the subject of cover stories and feature articles in The San Francisco Chronicle, The Los Angeles Times, Chicago Life, The Washington Post, The New York Times, The Philadelphia Inquirer, and many of the nation's other major newspapers and magazines. His life and work have also been featured in an hour long PBS special titled Diet For A New America.

The only son of the founder of the Baskin-Robbins ice cream empire, John Robbins was groomed to follow in his father's footsteps, but chose to walk away from Baskin-Robbins and the immense wealth it represented to "...pursue the deeper American Dream...the dream of a society at peace with its conscience because it respects and lives in harmony with all life forms. A dream of a society that is truly healthy, practicing a wise and compassionate stewardship of a balanced ecosystem."

Considered by many to be one of the most eloquent and powerful spokespersons in the world for a sane, ethical and sustainable future, John has been a featured and keynote speaker at major conferences sponsored by Physicians for Social Responsibility, Beyond War, Oxfam, the Sierra Club, the Humane Society of the United States, the United Nations Environmental Program, UNICEF, and many other organizations dedicated to creating a healthy, just, and sustainable way of life. He is the recipient of the Rachel Carson Award, the Albert Schweitzer Humanitarian Award, the Peace Abbey's Courage of Conscience Award, and lifetime achievement awards from groups including Green America. The widespread media attention he has received has included numerous appearances on national shows including Oprah, Donahue and Geraldo. When John spoke at the United Nations, he received a standing ovation.

John serves on the Boards of many non-profit groups working toward a thriving, just, and sustainable way of life. He is the Founder and Board Chair Emeritus of EarthSave International (earthsave.org), an organization dedicated to healthy food choices, preservation of the environment, and a more compassionate world.

John's life is dedicated to creating an environmentally sustainable, spiritually fulfilling and socially just human presence on this planet. He lives with his wife Deo, their son Ocean and his wife Michele, and their grandsons River and Bodhi in the hills outside Santa Cruz, California. The Robbins' offices and home run on solar electricity.

For information about John, for access to his articles and posts, or to sign up to be notified of his future posts and events, visit http://www.johnrobbins.info, or join the Food Revolution Network at http://www.foodrevolution.org