图书标签: 故事 英文原版 表达 思维 心理学 商业 Entrepreneurship Communication
发表于2024-11-05
Lead with a Story pdf epub mobi txt 电子书 下载 2024
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. "Lead with a Story" contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: define culture and values; engender creativity and innovation; foster collaboration and build relationships; provide coaching and feedback; lead change; and more. Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.
说故事的力量。其实人最容易buy in的就是一个动听的故事。
评分说故事的力量。其实人最容易buy in的就是一个动听的故事。
评分Long before the first formal business was established . . . the six most powerful words in any language were Let me tell you a story
评分Long before the first formal business was established . . . the six most powerful words in any language were Let me tell you a story
评分Long before the first formal business was established . . . the six most powerful words in any language were Let me tell you a story
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Lead with a Story pdf epub mobi txt 电子书 下载 2024