图书标签: 故事 英文原版 表达 思维 心理学 商业 Entrepreneurship Communication
发表于2024-12-25
Lead with a Story pdf epub mobi txt 电子书 下载 2024
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. "Lead with a Story" contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: define culture and values; engender creativity and innovation; foster collaboration and build relationships; provide coaching and feedback; lead change; and more. Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.
Long before the first formal business was established . . . the six most powerful words in any language were Let me tell you a story
评分说故事的力量。其实人最容易buy in的就是一个动听的故事。
评分说故事的力量。其实人最容易buy in的就是一个动听的故事。
评分Long before the first formal business was established . . . the six most powerful words in any language were Let me tell you a story
评分说故事的力量。其实人最容易buy in的就是一个动听的故事。
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Lead with a Story pdf epub mobi txt 电子书 下载 2024