具体描述
《企业政策》是一本系统性地阐述企业管理框架与制度的重要著作。其核心内容围绕如何在现代商业环境中，建立科学、透明且高效的内部规章制度，以保障企业运转的顺利和各方利益的协调。书中详细探讨了政策制定的基本原则，包括公平性、合理性和可操作性，为企业管理者提供明确的行动指南。 在内容设计上，《企业政策》一书深入分析了企业在不同发展阶段所需遵循的规范性要求，从组织目标与员工行为准则到财务管理及合规要求，全面覆盖了政策的各个层面。作者特别强调政策不仅是企业运行的底线，更是其核心价值观的体现。书中还深入探讨了政策执行中的常见问题，如制度落实不到位、员工意识不足等，并提出了针对性的解决方案，旨在帮助企业有效应对复杂多变的市场环境。 此外，该书注重理论与实践的结合，通过实际案例和具体情境，生动展现政策在不同行业和组织中的应用。内容丰富，不仅涵盖了内部管理的细节，还涉及外部法规要求、社会责任与伦理规范，为读者提供了全面而深入的理解框架。书中还特别关注企业文化建设与员工培训，认为这些因素是政策成功实施的重要保障。 作者对政策设计过程进行了详尽解析，从初步需求分析、方案构思到最终落地，强调每一个环节的严谨性和科学性。书中提出了一套可操作的标准指南，帮助企业管理者在制定或完善政策时，既能满足法律法规要求，又能够激发员工积极性。通过对历史案例和前沿趋势的剖析，读者可以更好地理解企业政策在现实中的作用与挑战。 整个书籍的结构清晰，逻辑严谨，适合从业人员、管理学专业学生以及企业高管阅读。它不仅是对企业内部规章的深度解读，更是一份全面指导企业健康发展的经典之作。无论是新进入行业的管理者，还是希望提升自身管理能力的职场人士，该书都能提供有价值的参考和启示。 通过对政策重要性的探讨，《企业政策》进一步强化了企业在激烈竞争中的合法权益意识，同时为未来的战略规划提供了坚实的依据。该书内容丰富、信息深刻，是任何关注企业管理与制度建设的人不可或缺的一章。总体而言，它不仅是一本理论性的指南，更是一个全面的实践工具，帮助读者更好地理解和应用企业政策，推动组织的持续健康发展。
作者简介
目录信息
Acknowledgments xiii
Introduction The General Management Perspective
and Business Policy
Business Policy as a Field of Study
A Concept of "General Management"
The General Manager as Strategist
The General Manager as Organization Builder
The General Manager as Doer
The Skills of the General Manager
Bright Horizons Children's Centers, Inc.-1987
Head Ski Company, Inc.
Phil Knight: CEO at Nike (1983)
Serengeti Eyewear: Entrepreneurship within Corning
Inc.
Chapterl What Is Strategy?
Introduction
Strategy Defined
Explicit Strotegy
Sound Strotegy
A Strategic View of Market Opportunity
A Strategic View of Capabilities
Strategy as a Summary of Corporate Values
Cases
Crown Cork & Seal in1989
Asahi Breweries, Ltd.
Wal-Mart Stores, Inc.
Komatsu Limited
Coraing Incorporated: A Network of Alliances
Chapter 2 Industry and Competitive Analysis
Introduction
Noneconomic Factors
The Primary Proposition: Profit Potential
Strategic Analysis of Industry Structure
The Threat of Entry
The Threat of SubstitutioI
The Power of Suppliers and Customers
Government
Rivalry among Competitors
Relating Opportunities to Capabilities
Opportunities and Threats
Assessing Capabilities and weaKnesses
Matching Opportunity and Capability
Cases
Harcourt Brace Jovanovich, Inc.
Firestone, Inc.: Globalization
Ingvar Kamprad and IKEA
Apple Computer-l1992
Bill Gates and the Management of Microsoft
Chapter 3 Personal Values and Corporate Strategy
Introduction
We All Have Values
Values Are Key to Legitimate Action
Awareness of Values
Cases
Salvatore Ferragamo, SpA
Schlumberger Ltd.: Jean Riboud Excerpts from "A
Certain Poetry" by Ken Auletta
The Body Shop Intemational
Chapter 4 Relating Strategy to Social Responsibility
Introduction
Responsibility for Economic Action
Responsibility for Social Action
The Moral Dimensions of Strategic Action
Strategy for Social Action
BayBank Boston
RU 486 (A)
Chapter 5 Building Strategy
Introduction
The Process of Strategic Development
Summary
Cases
Adam Opel AG (A)
Intel Corporation-Leveraging Capabilities for
Strategic Renewal
The Harvard Business School
Chapter 6 Building Organizational Capabilities
Introduction
Tailoring the Organization to Strategy
Beyond Organization as an Architectural Task
Building Organization Capability
How Work Environments Contribute to Capability
The Forces That Shaoe Work Environments
Summary
Cases
The Adams Corporation (A)
Colgate-Palmolive: Company in Transition (A)
The Lincoln Electric Company
The Johnsonville Sausage Co. (A)
Banc One-1993
ABB Deutschland
Chapter 7 Transforming an Organization
Introduction
Ingredients of Successful Planned Change
Buiiding Motivation
Formulating a Vision
Managing the Process of Change
Continual renewal
Summary
Cases
Richardson Sheffield
Jack Welch: General Electric's Revolutionary
The Battle of Mannheim
Marks & Spencer: Sir Richard Greenbury's Quiet
Revolution
Chapter 8 Building Relationships
Introduction
Building Relationships with Direct Reports
Building Relationships Upward
Building Relationships with Customers and Suppliers
Building Relationships across the Organization with
Peers
Cases
Basic Industries
Kentucky Fried Chicken (Japan) Limited
Cleveland Twist Drill (A)
Richardson Hindustan Limited (Abridged)
Chapter 9 Building a General Management Career
General Management Skills
Steps in a General Management Career
Cases
Gurcharan Das's Career Choices
Ben & Jerry's Homemade lce Cream Inc.: Keeping the
Mission(s) Alive
Index of Cases
· · · · · · (收起)
Introduction The General Management Perspective
and Business Policy
Business Policy as a Field of Study
A Concept of "General Management"
The General Manager as Strategist
The General Manager as Organization Builder
The General Manager as Doer
The Skills of the General Manager
Bright Horizons Children's Centers, Inc.-1987
Head Ski Company, Inc.
Phil Knight: CEO at Nike (1983)
Serengeti Eyewear: Entrepreneurship within Corning
Inc.
Chapterl What Is Strategy?
Introduction
Strategy Defined
Explicit Strotegy
Sound Strotegy
A Strategic View of Market Opportunity
A Strategic View of Capabilities
Strategy as a Summary of Corporate Values
Cases
Crown Cork & Seal in1989
Asahi Breweries, Ltd.
Wal-Mart Stores, Inc.
Komatsu Limited
Coraing Incorporated: A Network of Alliances
Chapter 2 Industry and Competitive Analysis
Introduction
Noneconomic Factors
The Primary Proposition: Profit Potential
Strategic Analysis of Industry Structure
The Threat of Entry
The Threat of SubstitutioI
The Power of Suppliers and Customers
Government
Rivalry among Competitors
Relating Opportunities to Capabilities
Opportunities and Threats
Assessing Capabilities and weaKnesses
Matching Opportunity and Capability
Cases
Harcourt Brace Jovanovich, Inc.
Firestone, Inc.: Globalization
Ingvar Kamprad and IKEA
Apple Computer-l1992
Bill Gates and the Management of Microsoft
Chapter 3 Personal Values and Corporate Strategy
Introduction
We All Have Values
Values Are Key to Legitimate Action
Awareness of Values
Cases
Salvatore Ferragamo, SpA
Schlumberger Ltd.: Jean Riboud Excerpts from "A
Certain Poetry" by Ken Auletta
The Body Shop Intemational
Chapter 4 Relating Strategy to Social Responsibility
Introduction
Responsibility for Economic Action
Responsibility for Social Action
The Moral Dimensions of Strategic Action
Strategy for Social Action
BayBank Boston
RU 486 (A)
Chapter 5 Building Strategy
Introduction
The Process of Strategic Development
Summary
Cases
Adam Opel AG (A)
Intel Corporation-Leveraging Capabilities for
Strategic Renewal
The Harvard Business School
Chapter 6 Building Organizational Capabilities
Introduction
Tailoring the Organization to Strategy
Beyond Organization as an Architectural Task
Building Organization Capability
How Work Environments Contribute to Capability
The Forces That Shaoe Work Environments
Summary
Cases
The Adams Corporation (A)
Colgate-Palmolive: Company in Transition (A)
The Lincoln Electric Company
The Johnsonville Sausage Co. (A)
Banc One-1993
ABB Deutschland
Chapter 7 Transforming an Organization
Introduction
Ingredients of Successful Planned Change
Buiiding Motivation
Formulating a Vision
Managing the Process of Change
Continual renewal
Summary
Cases
Richardson Sheffield
Jack Welch: General Electric's Revolutionary
The Battle of Mannheim
Marks & Spencer: Sir Richard Greenbury's Quiet
Revolution
Chapter 8 Building Relationships
Introduction
Building Relationships with Direct Reports
Building Relationships Upward
Building Relationships with Customers and Suppliers
Building Relationships across the Organization with
Peers
Cases
Basic Industries
Kentucky Fried Chicken (Japan) Limited
Cleveland Twist Drill (A)
Richardson Hindustan Limited (Abridged)
Chapter 9 Building a General Management Career
General Management Skills
Steps in a General Management Career
Cases
Gurcharan Das's Career Choices
Ben & Jerry's Homemade lce Cream Inc.: Keeping the
Mission(s) Alive
Index of Cases
· · · · · · (收起)
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