Acknowledgments xiii
Introduction The General Management Perspective
and Business Policy
Business Policy as a Field of Study
A Concept of "General Management"
The General Manager as Strategist
The General Manager as Organization Builder
The General Manager as Doer
The Skills of the General Manager
Bright Horizons Children's Centers, Inc.-1987
Head Ski Company, Inc.
Phil Knight: CEO at Nike (1983)
Serengeti Eyewear: Entrepreneurship within Corning
Inc.
Chapterl What Is Strategy?
Introduction
Strategy Defined
Explicit Strotegy
Sound Strotegy
A Strategic View of Market Opportunity
A Strategic View of Capabilities
Strategy as a Summary of Corporate Values
Cases
Crown Cork & Seal in1989
Asahi Breweries, Ltd.
Wal-Mart Stores, Inc.
Komatsu Limited
Coraing Incorporated: A Network of Alliances
Chapter 2 Industry and Competitive Analysis
Introduction
Noneconomic Factors
The Primary Proposition: Profit Potential
Strategic Analysis of Industry Structure
The Threat of Entry
The Threat of SubstitutioI
The Power of Suppliers and Customers
Government
Rivalry among Competitors
Relating Opportunities to Capabilities
Opportunities and Threats
Assessing Capabilities and weaKnesses
Matching Opportunity and Capability
Cases
Harcourt Brace Jovanovich, Inc.
Firestone, Inc.: Globalization
Ingvar Kamprad and IKEA
Apple Computer-l1992
Bill Gates and the Management of Microsoft
Chapter 3 Personal Values and Corporate Strategy
Introduction
We All Have Values
Values Are Key to Legitimate Action
Awareness of Values
Cases
Salvatore Ferragamo, SpA
Schlumberger Ltd.: Jean Riboud Excerpts from "A
Certain Poetry" by Ken Auletta
The Body Shop Intemational
Chapter 4 Relating Strategy to Social Responsibility
Introduction
Responsibility for Economic Action
Responsibility for Social Action
The Moral Dimensions of Strategic Action
Strategy for Social Action
BayBank Boston
RU 486 (A)
Chapter 5 Building Strategy
Introduction
The Process of Strategic Development
Summary
Cases
Adam Opel AG (A)
Intel Corporation-Leveraging Capabilities for
Strategic Renewal
The Harvard Business School
Chapter 6 Building Organizational Capabilities
Introduction
Tailoring the Organization to Strategy
Beyond Organization as an Architectural Task
Building Organization Capability
How Work Environments Contribute to Capability
The Forces That Shaoe Work Environments
Summary
Cases
The Adams Corporation (A)
Colgate-Palmolive: Company in Transition (A)
The Lincoln Electric Company
The Johnsonville Sausage Co. (A)
Banc One-1993
ABB Deutschland
Chapter 7 Transforming an Organization
Introduction
Ingredients of Successful Planned Change
Buiiding Motivation
Formulating a Vision
Managing the Process of Change
Continual renewal
Summary
Cases
Richardson Sheffield
Jack Welch: General Electric's Revolutionary
The Battle of Mannheim
Marks & Spencer: Sir Richard Greenbury's Quiet
Revolution
Chapter 8 Building Relationships
Introduction
Building Relationships with Direct Reports
Building Relationships Upward
Building Relationships with Customers and Suppliers
Building Relationships across the Organization with
Peers
Cases
Basic Industries
Kentucky Fried Chicken (Japan) Limited
Cleveland Twist Drill (A)
Richardson Hindustan Limited (Abridged)
Chapter 9 Building a General Management Career
General Management Skills
Steps in a General Management Career
Cases
Gurcharan Das's Career Choices
Ben & Jerry's Homemade lce Cream Inc.: Keeping the
Mission(s) Alive
Index of Cases
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