BUSINESS TO BUSINESS MARKETING pdf epub mobi txt 电子书下载 2024

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Wim Biemans

McGraw-Hill Education

2010-3-1

386

USD 85.98

Paperback

9780077121891

图书标签: 美國 Marketing B2B 2012

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发表于2024-11-24

BUSINESS TO BUSINESS MARKETING epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

BUSINESS TO BUSINESS MARKETING pdf epub mobi txt 电子书下载 2024

图书描述

Marketing to organizations is a substantial and dynamic sector of marketing, yet its activities are hidden from view for most students. This new textbook opens up this fascinating and important world to readers, clearly explaining the parallels between business to business and consumer marketing, while also emphasizing the unique concepts and practices developed for this field. Wim G. Biemans draws from more than two decades' experience teaching students and training marketing executives, firmly rooting all the concepts in real business contexts to create a fresh and engaging introductory text.

BUSINESS TO BUSINESS MARKETING 下载 mobi epub pdf txt 电子书