Advertising for People Who Don't Like Advertising pdf epub mobi txt 电子书下载 2024

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KesselsKramer

Laurence King Publishing

2012-5-7

240

240.00元

Hardcover

9781856698252

图书标签: 广告文案 dsgn

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发表于2024-11-13

Advertising for People Who Don't Like Advertising epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Advertising for People Who Don't Like Advertising pdf epub mobi txt 电子书下载 2024

图书描述

This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in imagemaking; and, Alex Bogusky looks at ways to help capitalism grow up. "Advertising for People Who Don't Like Advertising" is partly a creative handbook and partly an attempt to make the world a very slightly better place. It's intended for anyone who has ever hated a web banner or zapped an ad break.

Advertising for People Who Don't Like Advertising 下载 mobi epub pdf txt 电子书