具体描述
内容提要
本书包括社交、商业书信、备忘录、通知、启事、单据、表格、合同、
商业文件、履历、广告、说明书、报告、计划、致辞、电传等各类外企实
用英文的写作,共计八章。各章节不仅讲述了各类英文应用文写作
的特点、要领,而且还配有大量的实例说明。本书选材新颖广泛,实
用性强,内容丰富,英汉并举,可供从事外企工作、外贸业务和国际商
务的人员使用,也可作为具有一定英语基础的自学者使用。
作者简介
目录信息
Part One: Business Writing Principles
Part Two: Letters
1. The Structure and Layout of a Letter
(1) The Structure of a Letter
(2) The Layout of a Letter
2. Appllcations
(1) Applications for Jobs
(2) Applications for Business Trips
(3) Applications for Joining the Club
(4) Applications for Training
(5) Applications for Telephones
(6) Applications for Overdraft
(7) Applications for Visiting an Exhibition
(8) Application for Resignation
(9) Useful Expressions
3. Invitations
(1) Invitations to Iuncheon/Dinner
(2) Invitatioos to Party
(3) Invitations to Travel Together
(4) Invitations to Show
(5) Useful Expressions
4. Congratulations
(1) Congratulations on Marriage or Engagement
(2) Congratulations on the Arrival of a Child
(3) Congratulatioos on Birthday
(4) Congratulations on Graduation or Enrollment in University
(5) Congratulations on the Change of Residence
(6) Special Festival Greetings
(7) Congratulations on Anniversary
(8) Congratulations on Pnamotion
(9) Congratulations on Success or Reward
(10) Congratulations on a New Venture
(11) Useful Expressions
5. Sympathy and Condolence
(1) Sympathy on Illness
(2) Sympathy on Injury
(3) Sympathy on Disaster or Material Loss
(4) Sympathy on Frustration
(5) Condolence on Death of a Supervisor and a Close Friend
(6) Condolence on Death of a Colleague
(7) Gondolence on Death of a Business Partner
(8) Condolence on Death of Relatives
(9) Useful Expressions
6. Thanks
(1) Thanks for Gifts
(2) Thanks for Hospitality
(3) Thanks for- Favour or Help
(4) Thanks for Support or Service from Custcmers and Suppliers
(5) Thanks for Suggestions from Employees or
(6) Thanks for Reference and Recommendation
(7) Thanks for Payment and Order
(8) Useful Expressions
7. Introduction
(1) To be Presented in Person
(2) To be Sent by Mail
(3) Useful Expressions
8. Booklng Tickets or a Hotel Room
(1)DBookingTickets
(2) Reservation of Hotel Rocrns
(3) Useful Expressions
9. Inquiry and Request
(1) Asking for Infonnation
(2) Asking for Appointments/Meetings
(3) Asking for Price/Price Reduction
(4) Asking for Catalogues and Samples
(5) Asking for Payment
(6) Asking for Insurance
(7) Useful Expressions
10. Quotation and Order
(1) Quotation
(2)Order
(3) Useful Expressions
11. Establishing Business Relations
(1) Proposing to Have Business Connections
(2) Requesting Introduction to Obtain Business Connections
(3) Looking for the Agent
(4) Useful Expressions
12. Sales
(1) Ordinary Sales
(2) Informing of the Introduction of New Products into the Market
(3) Selling New Products with Samples
(4) Selling to an Old Customer
(5) Selling Products at the Opportunity of Enlargement of the Plant
(6) Introducing the New Car
(7) Introducing the Company & Supplying Various Products
(8) Selling to an Inactive Customer
(9) Selling an Educational Course
(10) Useful Expressions
13. Complaints, Claims and Settlements
(1) Complaints & Claims
(2) Settlements
(3) Useful Expressions
Part Three: Notes, Messages & Notices
1. Notes and Messages
(1) Notes Asking for Leave
(2) Messages
2. Notices
(1) Lost and Found
(2) Merger of Two) Companies
(3) Opening of a New Branch Office
(4) Change of the Company's Name
(5) Removal Notice
(6) Opening an Exhibition/a Meeting
(7) Invitation for Bids
(8) Employing New Staff
Part Four Cards, Memos, Minutes & Schedules
l Cards
(1) Postcards & Cards of Congratulations
(2) Name Cards
(3) Invitation Cards
2 Memos
3 Minutes of Meetings
4 Schedules
Part Five-.BiUs, Forms & Documents
1. Bills and Forms
(1) Expense Forms
(2) Application Fonns
(3) Froms of Charge
(4) Call Reports
2. Commercial Documents
(1) Order Sheets
(2) Acknowledgement of Order
(3) Shipping Documents
(4) Policy
(5) Letter of Credit
(6) Contracts
Part Six: Advertisements, Instructions & Job Reswnes
1. Advertisements
(1) On Reconnnending Business Lines & Services
(2) On Recommending Producta
2. Instructions
3. Job Resumes
(1) The Common Form of a Resume
(2) Detailed Resumes
Part Seven: Proposals, Plans, Reports &. Speeches
l. Proposals
(1) A Proposal Based on Experiences at the Exhibition
(2) A Proposal of Adequate Facilities for Washing
(3) A Proposal of How to Get New Customers
2. Plans
3. Reports
(1) A Yearly Report by a Department Manager
(2) A Report on an Investigation
(3) An Annual Review on Chinese Market
4. Speeches
(1) Speeches at Meetings
(2) Speeches
PartEight: Telex & Fax
1. Telex
2. Fax
Appendix
· · · · · · (收起)
读后感
用户评价
最近我将它带到了一个学术交流会上,碰巧遇到一位在相关领域享有盛誉的前辈。我们聊起阅读心得时,我提到这本书,前辈的眼神瞬间亮了起来,他告诉我这本书在圈内是“必读”的基石性著作,但极少有人能真正静下心来读完。这让我感到一丝释然——原来不是我的理解能力出了问题,而是这本书的内涵本身就要求读者具备极高的专注度和耐心。我特别注意到书中对“边缘理论”的梳理,作者没有将其视为异端,而是以一种审慎的态度,将其纳入整体的思考框架内,并探讨了这些理论对主流范式的潜在冲击。这种包容性和批判性的结合,展现了作者极高的学术境界。它不只是在传授知识,更是在培养一种包容多元观点、勇于挑战既有权威的学者精神。这本书的装帧虽然朴素,但其内容的价值,绝对超越了任何华丽的外表所能承载的范围,称得上是近年来我所阅读过的,在深度和广度上都堪称典范的著作。
我是一个对细节有着近乎偏执要求的人,以往很多出版物,总会在一些细微之处露出马脚,比如排版上的不一致,或者引文标注的疏漏。但这本让我感到非常惊喜。从纸张的克数选择,到字体字号的搭配,再到页边距的预留,都体现出一种对阅读体验的极致尊重。它绝非那种流水线上的产物,更像是手工艺品。尤其值得称道的是它的索引系统,设计得极其人性化和科学化。当你需要回溯某个概念时,能够迅速地锁定相关章节,而且交叉引用做得非常到位,让你能在不同章节间自由穿梭,构建起一张完整的知识网络。这对于进行深度研究和批判性阅读的读者来说,简直是福音。我曾尝试故意寻找它的逻辑漏洞或疏忽之处,但收效甚微。这说明作者在撰写过程中,必定经历了一个漫长而严谨的自我审查与修订过程。读起来,你感到的不是被动接受信息,而是在一位学识渊博的向导带领下,主动探索知识的秘境,每一步都走得踏实、可靠。
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这本厚重的书脊,初拿在手里就有一种沉甸甸的实在感,仿佛装载着穿越时空的智慧结晶。我是在一家老旧的书店里偶然发现它的,那种被时间打磨过的纸张散发出的特有香气,立刻将我牢牢吸引。它的装帧设计非常简洁,没有花哨的图案,仅仅是朴素的字体,但这反而更凸显了内容本身的厚重与严肃。我翻开扉页,映入眼帘的是一系列精妙的图表和数据分析,它们以一种近乎艺术化的方式呈现,每一个细节都经过了反复的推敲和打磨,让人忍不住想深入探究其背后的逻辑脉络。虽然我尚未完全啃完,但仅凭对开篇几章的阅读,我已经能感受到作者在构建知识体系时所倾注的心血。他似乎不仅仅是在罗列事实,更是在引导读者构建一种全新的思维框架,去审视那些我们习以为常却从未深思过的事物。这种阅读体验是极其稀有且珍贵的,它挑战着我原有的认知边界,迫使我停下来,重新审视那些被时间快车带走的常识。我特别喜欢其中关于某种古老哲学思想在现代应用上的论述,那种跨越千年的对话感,让人既感到自身的渺小,又油然而生一种探索未知的激情。
坦白说,我原本对这种类型的书籍抱持着一种怀疑的态度——市场上同类产品太多,大多是浅尝辄止的“速成手册”。然而,这本作品彻底颠覆了我的固有印象。它不是那种旨在快速提供答案的读物,而更像是一场精心策划的智力探险。作者的叙事方式极为老道,他懂得如何通过层层递进的故事线,将复杂的理论巧妙地融入生动的案例之中。比如,在探讨XX社会现象时,他没有使用枯燥的学术术语,而是虚构了一个具有代表性的家族故事,通过这个家族几代人的命运起伏,将宏大的社会变迁细致入微地展现了出来。这种“以小见大”的手法,极大地降低了阅读的门槛,让即便是初涉此领域的人也能轻松跟上作者的思路。而且,文字的张力控制得非常好,关键时刻的停顿和留白,都精准地掐在了最能引发读者共鸣的点上,让人不得不为之击节赞叹。我常常在阅读时,会不自觉地停下来,合上书本,在脑海中反复咀嚼那些精妙的句子,思考着作者究竟是如何将如此庞杂的信息梳理得如此井井有条的。这简直就是一场思维的盛宴,让人回味无穷。