Understanding Media Economics pdf epub mobi txt 電子書下載 2024

☆☆☆☆☆
簡體網頁||繁體網頁

Gillian Doyle

Sage Publications UK

2002-5-1

196

GBP 83.00

Hardcover

9780761968740

圖書標籤: 傳媒經濟學

喜歡 Understanding Media Economics 的讀者還喜歡

下載链接在页面底部

點擊這裡下載

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 複製鏈接

想要找書就要到小哈圖書下載中心

qciss.net

立刻按 ctrl+D收藏本頁

你會得到大驚喜!!

发表于2024-10-02

Understanding Media Economics epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Understanding Media Economics pdf epub mobi txt 電子書下載 2024

圖書描述

'This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate' - Paul MacDonald, Roehampton Institute. "Understanding Media Economics" provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. "Understanding Media Economics" offers a stimulating perspective on the contemporary media environment. This book will be an essential purchase for all students of the media and mass communication.

Understanding Media Economics 下載 mobi epub pdf txt 電子書